Academic Career

Phil Knight, o homem por trás da Nike, sempre foi uma figura envolta em mistério. Agora, neste livro franco e surpreendente, ele conta sua história. Com 50 dólares emprestados pelo pai, ele abriu em 1963 uma empresa com uma missão simples: importar do Japão tênis de alta qualidade e baixo custo. Mas o caminho até tornar a Nike uma das marcas mais emblemáticas, inovadoras e rentáveis do mundo não foi fácil, e Knight fala em detalhes dos riscos que enfrentou, dos concorrentes implacáveis e de seus muitos triunfos e golpes de sorte.

CEO Lisa Messenger shares an insightful account of her rollercoaster ride as the creator and founder of the globally popular Collective Hub, the hip magazine of inspiration for disrupters and innovators of all stripes - with bold ideas on how you can stay on track and remain true to whatever your passion may be. Speaking to the new generation of innovators, this book is a personal and honest chronicle of Lisa Messenger's various business endeavors. Exuding honesty and energy, Lisa blends these wonderfully insightful stories with important business lessons.

A perfect primer on the fundamental tenets of the subject, The Business Book sheds light on some of history's most important milestone developments and the key business strategies used by leading thinkers and gurus from Henry Ford to Steve Jobs. Each influential business idea is explained clearly and simply using easy-to-understand explanations, making the world of trade and commerce accessible to everyone from students and those working in business to would-be entrepreneurs.

Richard Branson is a well-known international entrepreneur, and his lessons in life and in business have served as an inspiration for all who dream of pursuing careers in business and seek to make names for themselves in the competitive world around them. In this audiobook, you will learn about Branson, his different businesses, and lessons he learned along the way that you can integrate in your daily life.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

During 2003, the US economy was described by one economist as "nervous, anxious, and waiting." In December, the Dow had topped 10,000 for the first time in a year and a half, and at year's end the markets were up for the first time since 1999. But in the same year, American troops had moved into Iraq, and corporate boards were cutting CEOs at the slightest signs of trouble. Amidst this turmoil Robert Greifeld, a former tech entrepreneur from outside the Wall Street bubble, became CEO of Nasdaq, a position he would hold for the next 13 years.

In 1950 Gerald Frank, a determined Black man, arrived in Seattle at the age of eighteen. Fleeing the violence of Detroit and the suffocating grip of Jim Crow Laws, Gerald carried nothing but dreams and drumsticks in his heart. His unwavering belief that he could carve out a better life set the stage for an incredible journey. Today, over seventy years later, the real estate empire forged by Gerald and his wife, Theresa, continues to flourish under the guidance of the third generation of the Frank family. But theirs was not a journey paved with silver spoons.

Throughout his half-century career, self-made businessman David Semas has drawn inspiration from President Theodore Roosevelt’s famous speech on “The Man in the Arena” in 1910, which was about daring to risk everything rather than playing it safe. In the real world, roughly a third of businesses will implode within two years, and half won’t make it past five years. But statistics can’t tell the full story. This memoir provides a detailed road map of trials, challenges, and pitfalls while building a business and offers a case history of achievement and failure.

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.

In this path-breaking and genre-defying book, Parmesh Shahani - vice president at Godrej Industries Ltd - draws from his decade-long journey in the corporate world as an out and proud gay man to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.

Being on The Apprentice made Bill Rancic an overnight celebrity. But his winning strategies were developed long before that, and in You're Hired, he uses examples from his own life to prove that the secrets of success can be found within us all.

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today.

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

The remarkable true story of a group of former Special Operation soldiers turned entrepreneurs on a mission to end the war in Afghanistan with business, not bullets.

Become a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there. Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, listeners will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD.

Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.

This audiobook follows the saga of more than 100 influential men and women who together wove the story of early Western frontier America. The engaging account of their lives forms a unique tapestry of human experience.

Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to deliver on its orders, to the biggest toy brand in the world. As Chief Operations Officer at LEGO, Bali overhauled the toy company by shaking up its operations and instilling essential business fundamentals. In Deliver What You Promise, Bali distils his methodology at LEGO into ten essential, fundamental lessons.