Mostrando resultados por narrador "Don Hagen" en Todas las categorías

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.

In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts - from economic growth and consumption to government policy and urban planning.

In Hustling God, Craig Barnes invites hard-running, stressed-out, burned-out people to simply stop. Stop running—long enough to realize we’re lost. Stop—and encounter the God who has climbed down the ladder from heaven to earth to find us. Stop—so we can at last receive all the blessing that, in Jesus Christ, God was dying to give us.

For speakers who want to make their presentations more impressive than the tens of thousands of speeches delivered (and immediately forgotten) every day, The How of WOW offers a refreshing antidote to the usual formulas. The How of WOW offers hundreds of practical tips, techniques, and illuminating examples to help speakers at every stage of the speech process, from considering an invitation to speak to making sure that the message is remembered even after the speech is over.

The Internet today connects roughly 2.7 billion people around the world, and booming interest in the "Internet of things" could result in 75 billion devices connected to the web by 2020. The myth of cyberspace as a digital utopia has long been put to rest. Governments are increasingly developing smarter ways of asserting their national authority in cyberspace in an effort to control the flow, organization, and ownership of information.

In Los Angeles, struggling telemarketer-writer and part-time drunk Bruno Dante is jobless again. The publication of his book of short stories has been put off indefinitely. Searching the want ads for a gig, he finds a chauffeur job. When Bruno calls the number in the ad, he discovers the boss is his former Manhattan employer David Koffman, who is opening a West Coast branch of his thriving limo service. Koffman hires Bruno as resident manager of Dav-Ko Hollywood under one condition: He must remain sober.

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

After launching his first company while still in college, Jason Baptiste cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.

Despite the dizzying amount of data at our disposal today - and an increasing reliance on analytics to make the majority of our decisions - many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights. This book introduces a model that taps the collective judgment of an organization so that the right decisions are made, and the entire organization profits.

From leading global futurist and advisor James Canton, the acclaimed author of The Extreme Future and Technofutures, comes Future Smart: the essential blueprint on what's coming next. It details the key changes--in health and medicine, technology and communication, the global economy, the Earth's climate, energy, and business--that every person, company, and government must understand in order not only to adapt accordingly but to thrive in the coming decades.

Truth is, there’s no secret to spending and saving wisely. Rather, living a financially secure lifestyle is as simple as taking time-proven steps today to solve past credit problems, while also preparing for a financially successful future. Others have done it. Anyone can do it. So can you. You just need someone to show you how. In Credit 911, Rodney Anderson does just that.

"Crooken Sands" is a short fantasy/horror tale by the author of Dracula. The story follows a London merchant on a mysterious adventure in Scotland.

Playing to packed houses while her hit song rushes up the charts, country singer and fiddler Jo Lover is poised to become a one-name Nashville star like her idols, Loretta, Reba, and Dolly. To ensure her success, Jo has carefully crafted her image: a pretty, sassy, down-to-earth girl from small-town Virginia who pours her heart into her songs. But the stage persona she's built is threatened when her independent label merges with big-time Capitol Records, bringing Nashville heartthrob JD Gunn - her first love - back into her life.

At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind. How fast does your business move? Are you doing business at the speed of NOW or trailing the pack at the speed of THEN?

A Hedge Fund Tale of Reach and Grasp recounts the ecstasy and the agony of investors in the hubris-filled years of the great secular bull market and the terrors of the financial collapse. It is a story of personal and investment triumph and tragedy in the tradition of An American Tragedy and Bonfire of the Vanities. Though the tale is fiction, it is faithful to the actual market events of the decade of hedge fund madness and the ensuing destruction in the great bear market of 2007–2009 and its aftermath.

Through interviews with 12 distinguished philosophers - including atheists, agnostics, and believers - Talking God works toward a philosophical understanding and evaluation of religion. Along the way Gary Gutting and his interviewees challenge many common assumptions about religious beliefs.

Most companies around the globe clearly believe that people should have the opportunity to achieve as much as their initiative and native talent can justify, but too many managers still lack the wherewithal to effectively groom junior employees who have the potential to climb the corporate ladder. The support of a mentor is an integral part of any effort to maximize someone's full potential.

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

A middle-aged Irish immigrant, Billy has a gift for illusion - making damaged objects look new. His companion, Charles, the smooth-tongued teenage son of a prostitute, is a natural salesman, just like the mythical father he's never met. Longtime horse traders and partners, they've recently turned their talents to trading mules. But in the summer of 1916, these seasoned grifters skilled in the art of the underhanded deal have just been swindled themselves. They're saddled with the one thing they may not be able to unload.