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The Plaza is the account of one vaunted New York City address that has become synonymous with wealth and scandal, opportunity and tragedy. With glamour on the surface and strife behind the scenes, it is the story of how one hotel became a mirror reflecting New York's place at the center of the country's cultural narrative for over a century.

Your first investment property will no doubt be the hardest. Even choosing an investing strategy and coming up with a plan can seem impossible. Then you add in finding the right market, conducting property analysis, and the many facets of funding—and you’ve got yourself a classic case of analysis paralysis!

Are you ready to dominate? Elite investors represent just one half of one percent of all investors, but transact significantly more deals per year than the average investor. Whether you are a beginner multifamily investor who hasn't bought your first deal, or the CEO of a giant real estate investment trust (REIT), this book will teach you specifically how to operate in a manner that will shower you with more opportunities than you ever thought possible.

In the 1950s, it was enough for a family to have one bread-winner. In the 1970s and 1980s, families needed two incomes to get ahead. Today, in this world of economic upheaval, even dual-income families can barely make ends meet. Corporate downsizing and restructuring make the future of every job uncertain - and how can you plan for the rest of your life when it's difficult to plan for next week?

In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.

Principles of Real Estate Practice in Michigan contains the essentials of the national and Michigan real estate law, principles, and practices necessary for basic competence as a real estate professional and as mandated by Michigan license law. It is based on our highly successful and popular national publication, Principles of Real Estate Practice, which is in use in real estate schools nationwide.

The Private Money Guide: Real Estate Edition is a deep dive into the world of real estate lending and financing. It is the perfect book for both seasoned investors and individuals joining the real estate industry for the first time. This guide will teach you how to identify and secure private money lenders, what are the do's and don'ts of securing private funds for investment, and how to analyze deals provided by private moneylenders.

Most real estate companies train salespeople how to farm leads and take an up. But when it comes to engaging emotionally with buyers, salespeople merely learn to survive. Real estate sales expert Jeff Shore argues that sales agents can thrive by building an emotionally charged and experience-based path to the sale.

As a beginner real estate investor you likely have read a few books, listened to a bunch of podcasts, or watched YouTube videos. At the end of every book or podcast you feel motivated, but each one is leaving you more and more overwhelmed. You have learned so much that you actually don’t know what to do first...and that feels overwhelming and confuses you. On top of that, you have been saving for years and the last thing you want to do is make a mistake on your first property and lose thousands of dollars in the process. All you really want to do is buy your first property, so you can be ...

Written by the world's top commercial real estate broker coach, Dominators of Commercial Real Estate Brokerage explores how several of North America’s top-producing commercial real estate agents adapt to market cycles and continue to enhance their leading market positions. This book is a revisit of Rod Santomassimo’s prior best-selling books Brokers Who Dominate and CRE Teams Built Dominate. It examines how several of the top producers previously profiled adapted to one of history's most dramatic declines in market velocity. As our commercial real estate markets continue to fluctuate, ...

Daniel V. Rusteen - former Airbnb employee, superhost, super guest (1,100+ days on Airbnb), and Airbnb property manager - reveals his strategies to rank high in Airbnb search by creating an optimal online listing and offline guest experience.

Whether you’re looking to purchase your first rental property, scale a portfolio, or evaluate massive syndication deals, every great real estate deal comes down to a few key metrics. From cash flow to compound interest, Real Estate by the Numbers makes it easy for anyone to master the concepts that form the foundation of real estate investing.

In Recession-Proof Real Estate Investing, accomplished investor J Scott dives into the theory of economic cycles and the real-world strategies for harnessing them to your advantage. With a glossary of terms, articulate visuals, and clear instructions for every type of investor, this easy-to-follow guide will show you how to make money during all of the market’s twists and turns.

As a real estate investor, developer, and influencer, author Elisa Zheng Covington, MBA, knows exactly what it takes to find great properties, minimize risk, and turn a profit quickly. Drawn from her extensive experience in profitably fixing and flipping homes in a high-competition market, Flipping Houses QuickStart Guide is packed with actionable insight that applies to nearly any real estate market, regardless of whether that market is up or down.

Take control of your time and money with this real estate investing guide from NFL Pro Devon Kennard. As a 9-year NFL veteran, Devon Kennard knows that even the biggest paychecks eventually run dry. That's why he developed passive income streams in real estate that freed him from relying on his athletic career. Now, in Real Estate Side Hustle, Kennard shows you how to gain that same financial freedom and flexibility with straightforward strategies.

If You Can't Wholesale After This is a step-by-step guide to closing your first real estate deal without needing any of your own money or credit. It guides you through the process of becoming financially free through real estate investing.

Entrepreneur and businessman Donald J. Trump has gathered the best advice on real estate from the brightest and most experienced people in one book: The Best Real Estate Advice I Ever Received. From missed opportunities, to wrong guessing about the market, to under or over negotiating, the advice from the experts themselves will help you get it right next time. Whether it’s buying or selling your own house, condo, or co-op, or you’re in or entering the real estate business, you will learn all you need to know with this useful resource.

Leading a real estate business can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems real estate agents in large businesses don't seem to face. The E-Myth Real Estate Agent offers you a road map to create a business that's self-sucient, growing, and highly profitable. Take your company to levels you didn't think possible with this unique guide!

When I first started investing, I did the worst thing you could do: I followed the crowd. Of course, after six months of grinding, my reward for doing the easy thing was a low credit score and an empty savings account. It wasn’t until I broke away that it all clicked.

With competition rising in the medium-term rental space, it's more important than ever to have your property and listing speak to the wants and needs of traveling nurses, remote workers, and anyone else that needs a 30 day furnished rental.