two & a half gamers Podcast Por Lancaric.me arte de portada

two & a half gamers

two & a half gamers

De: Lancaric.me
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 This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!Lancaric.me Ciencia Ficción
Episodios
  • Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg

    Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg
    May 21 2025
    In this solo 2.5 Gamers Monologue, Felix walks you through a full setup and strategy guide for AppLovin MAX mediation, from the basics to advanced performance optimization.Whether you're new to MAX or want to stop leaving revenue on the table, this video covers:How to set up ad units correctlyWhich networks to start with in 2025How to manage fill rates, waterfall placements, and API syncingWhat to monitor daily (like ad ARPDAU, viewer rates, and impressions per DAU)Real-world benchmarks for rewarded, interstitial, and banner formatsWhat advanced reporting still matters now that placements are being deprecatedThis is your complete starter guide to Applovin MAX.Using AppLovin MAX for ad monetization?This video is your complete, updated walkthrough — from setup to optimization — based on years of real-world experience.Felix breaks down:✅ How to set up ad units without overcomplicating things✅ Which networks to prioritize for rewarded, interstitial, and banner✅ How to connect APIs for accurate reporting (and avoid surprise payout gaps)✅ What to track daily: ad ARPDAU, viewer rates, and revenue trends✅ How to run clean A/B tests on bidders and placement floors✅ What to look for in advanced reports before placements go awayIf you're building any ad-monetized game or app, this is the baseline you need.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/LtEJuyad7dYJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Max Mediation02:05 Understanding Max Mediation's Market Position05:37 Getting Started with Max Mediation09:24 Setting Up Ad Units and Networks12:46 Analyzing Performance Data18:16 A/B Testing Strategies20:36 Advanced Reporting Techniques24:14 Conclusion and Next Steps---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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    25 m
  • 🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed

    🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed
    May 19 2025

    How do you build a mobile game that does $168K/day in ad revenue… with no fail states, no IAP pressure, and a monetization wall that doesn’t even kick in until level 24?


    You study Word Search Explorer, the latest word game from the Lands of Jail studio (PlaySimple/MTG), and a masterclass in calm, deliberate ad monetization.


    In this episode, we break down the ad placement strategy, retention metrics, and soft pacing systems that power one of the most deceptively profitable games on the App Store in 2025.


    🧠 What if you could make $56M/year with a game that doesn’t push a single IAP until after level 24?


    Word Search Explorer is doing just that — blending ultra-calm crossword mechanics with a surgical ad monetization strategy that’s pure efficiency.


    How this game delays monetization but still retains like a champion


    Why rewarded ads on store exit might be the best placement we’ve seen


    The power of fake difficulty and soft urgency pacing


    Why sessions are long, sticky, and filled with natural ad gaps


    How PlaySimple (owned by MTG) has perfected the casual word game formula


    The value of no fail states, no IAP hard stops, and deep passive flow


    What other casual games can learn from this patient, profitable model


    📈 This is the quiet money machine no one is talking about.


    Get our MERCH NOW: 25gamers.com/shop

    --------------------------------------

    PVX Partners offers non-dilutive funding for game developers.

    Go to: https://pvxpartners.com/

    They can help you access the most effective form of growth capital once you have the metrics to back it.

    - Scale fast

    - Keep your shares

    - Drawdown only as needed

    - Have PvX take downside risk alongside you

    + Work with a team entirely made up of ex-gaming operators and investors

    ---------------------------------------

    Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

    https://www.vibe.co/

    ---------------------------------------

    This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

    Youtube: https://youtu.be/_PmjvYai0XY


    Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


    Chapters


    00:00 Introduction to Word Games

    04:02 The Popularity of Word Games

    07:02 Market Dynamics and Revenue Models

    10:03 Game Mechanics and User Engagement

    13:03 Monetization Strategies in Word Games

    16:00 Future Trends and Innovations in Word Games

    20:25 Monetization Strategies in Word Games

    23:23 Ad Revenue Insights and Game Performance

    27:52 Retention vs. Monetization: A Balancing Act

    31:16 Creative Strategies and User Engagement

    40:32 Final Thoughts and Ratings

    ---------------------------------------

    Matej Lancaric

    User Acquisition & Creatives Consultant

    ⁠https://lancaric.me

    Felix Braberg

    Ad monetization consultant

    ⁠https://www.felixbraberg.com

    Jakub Remiar

    Game design consultant

    ⁠https://www.linkedin.com/in/jakubremiar

    ---------------------------------------

    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on YouTube, Spotify, and Apple!

    Please share feedback and comments - matej@lancaric.me

    ---------------------------------------

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
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    45 m
  • ⚠️ The Industry’s Dirty Little Secrets: Confessions from the UA Underground

    ⚠️ The Industry’s Dirty Little Secrets: Confessions from the UA Underground
    May 15 2025

    🎙️ This might be the most dangerous podcast episode we’ve ever released.

    An anonymous insider, voice-modulated for protection, joins us to expose the truth about mobile UA, ad network manipulation, and how millions are spent with zero payback logic. With voice modulation in place, our guest “Dr. Doom” reveals what happens behind the dashboards, network sales decks, and investor slides.


    You’ll hear :


    Dream Games' $50M brand campaign: brilliant market takeover or the dumbest ROI play of 2025?


    Why are most UA managers glorified spreadsheet jockeys, and why can’t founders tell the difference?


    The smoke-and-mirrors of cohort data, fake growth stories, and shady LTV curve manipulation.


    Chinese game studios' 300-person creative teams, outworking and outspending the West with terrifying efficiency.


    Rewarded traffic, fake installs, App Store gaming, everything still happens. We pretend it doesn’t.


    Ad network manipulation — how early numbers are fluffed, forecasts are gamed, and management eats it up.


    This episode is a gloves-off, bullshit-free reality check. No brand-safe talking points. Just raw, uncomfortable truth from someone who’s spent millions and seen the industry from every dirty angle.


    Get our MERCH NOW: 25gamers.com/shop

    --------------------------------------

    PVX Partners offers non-dilutive funding for game developers.

    Go to: https://pvxpartners.com/

    They can help you access the most effective form of growth capital once you have the metrics to back it.

    - Scale fast

    - Keep your shares

    - Drawdown only as needed

    - Have PvX take downside risk alongside you

    + Work with a team entirely made up of ex-gaming operators and investors

    ---------------------------------------

    Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

    https://www.vibe.co/

    ---------------------------------------

    This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric, Joseph Kim

    Special guest: Dr. Doom (anonymous gaming industry legend)

    Youtube: https://youtu.be/1Rb3L6gBK9E


    Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


    Chapters


    00:00 Introduction to the Podcast and Guest

    04:57 The Overrated Studios in Mobile Gaming

    06:40 Analyzing Dream Games' Strategy

    12:39 Understanding User Acquisition Challenges

    18:44 The Role of UA Managers and Internal Metrics

    25:46 Understanding User Acquisition Campaigns

    28:16 The Evolution of User Acquisition Strategies

    30:15 The Importance of Community in User Acquisition

    31:56 Creative Teams and Competitive Advantage

    33:09 The Role of Chinese Studios in the Market

    37:57 Challenges for Western Developers in Forex Games

    42:00 The Impact of AI on Creative Processes

    45:22 The Viability of Bot Downloads Today

    ---------------------------------------

    Matej Lancaric

    User Acquisition & Creatives Consultant

    ⁠https://lancaric.me

    Felix Braberg

    Ad monetization consultant

    ⁠https://www.felixbraberg.com

    Jakub Remiar

    Game design consultant

    ⁠https://www.linkedin.com/in/jakubremiar

    ---------------------------------------

    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on YouTube, Spotify, and Apple!

    Please share feedback and comments - matej@lancaric.me

    ---------------------------------------

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
    Más Menos
    48 m
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