sell the vibe, not the drink: the new rules of running a non-alc business
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sell the vibe, not the drink: the new rules of running a non-alc business
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Nobody cares what’s in the bottle. They care how it makes them feel. In this solo episode, Marina breaks down one of the most common mistakes in the non-alc industry: over-educating instead of emotionally connecting. If you’ve been pushing ingredients, benefits, and back labels instead of identity, aspiration, and community… this episode is your wake-up call.
You’ll learn:
- Why taste and function are not the main reason people buy
- How to shift your brand from informative to irresistible
- What it actually takes to build a non-alc brand that people want to rep
If you’re in the bottle business, running a bar, or launching something new, this is the episode you can’t afford to miss.
🎯 Want to learn how to build a movement, not just a menu?
Join Bula Boss—where we teach you how to sell culture, identity, and community.
www.marinamars.com/bulaboss
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