Zomer on the Dazed Archive, LVMH Prize and Being an Independent Brand in Fashion | Fashion Forensics
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Zomer on the Dazed Archive, LVMH Prize and Being an Independent Brand in Fashion | Fashion Forensics
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What is it like to be an independent brand in fashion in 2025? For Paris-based Zomer, it is stability - inside and out.
After starting their brand in 2023, Designer Danial Aitouganov and Dazed Magazine Fashion Director Imruh Asha have achieved many accolades that have propelled them into entering some of the most sought-after spaces in the industry such as becoming LVMH Prize finalists in this year's edition, as well as a prime spot on the official Paris Fashion Week schedule.
Coming on Fashion Forensics, the design duo dive deeper into their references and history - Danial’s time as a designer at Burberry, Chloe and Louis Vuitton, and Imruh’s illustrious storytelling across some of the world’s best editorials, and how their child-like curiosity continues to be stronger than ever.
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