From Uber to Unicorn: Reinventing the $100B booze biz.

He started with a Google Sheet and a whiskey collector who didn’t know he was sitting on a million dollars.

Phil Mikhailov is CEO and Co-Founder of Unicorn Auctions, the largest wine and spirits auction platform in the U.S., managing $100M+ in inventory and doing $1M in digital bottle trades monthly—without a drop being shipped.

No VC pitch decks.

Just product-market fit, handwritten notes, and Carmelo Anthony as investor #1.

What started in a Chicago vault has now gone global—with 90% of customers coming organically.

This is what it looks like when:

-Tech meets trust

- Collecting becomes community

- And bourbon becomes an asset class

💬 “Be an owner, not a renter.”

💥 “Done is better than perfect.”

Let this story serve as a reminder:

Revolution doesn’t always start in Silicon Valley. Sometimes, it starts in a wine fridge.

Learn more about Unicorn here: https://www.unicornauctions.com/

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