
YouTube In Stream Ads 101 (3 of 7)
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Welcome to Day Three of my YouTube
In-Stream Ad series!
Yesterday we looked at ways you can
potentially increase conversions on
your YouTube video ads.
Today we are going to take a look at
some of the different types of videos
you can create, and the tolls you can
use to create them.
First of all, you need to be sure you
are creating the type of video the
average viewer in your market
expects to see.
If you’re approaching a very serious
subject, using comedy probably wouldn’t
be the best method.
If you’re marketing to older folks, trying
to appeal to them with dirty humor
might backfire.
Always think about your market first.
You can also study the videos being added
by your competition.
Don’t outright steal anything, obviously.
Just take note of what types of videos they
are using and what the typical response
is to those videos.
Next, figure out which type of video you’d
like to start with.
-----------------------------------------
Here are a few different types of videos
you might consider creating:
• Talking head videos
• Screencasts
• Cartoon videos
• Presentation videos
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Talking head videos are the standard type of
video that shows an individual looking at the
camera and talking about the subject.
While there may be other elements within the
video, the individual is the primary focus.
Talking head videos work for just about any
market or subject.
You can take the video with any quality camera,
but it’s a good idea to use professional
lighting and a good quality microphone.
Then you can add effects in your favorite movie
software such as Windows Movie Maker or iMovie.
Screencasts are great for presenting anything that
has to do with computers and the internet.
You could record yourself showing viewers how to
use a particular website or software package,
for example, using screencasting software
such as Camtasia.
Cartoon videos don’t necessarily have to be
funny, so they can work for just
about any market.
The upside to using cartoon videos instead of
a talking head video is that if you’re shy
about being on camera, you won’t have to be.
Presentation videos are basically slideshows
that you can create in PowerPoint or just
create the slides in Photoshop or another
graphics program and put them all together
in something like Windows Movie Maker
or iMovie.
If you’re just not into the idea of making
your own videos, Fiverr is a great option.
You’ll find a large number of providers who
can make different types of video
very affordably!
Be sure to look for tomorrow’s lesson.
We’re going to be looking at the best ways
to target your videos to the right audience.
See you then!
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