Yeshoda and Rhea Karuthuri, Founders of Hoovu Fresh, on Empowering women farmers through floriculture | GFT: Episode 9
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Yeshoda and Rhea Karuthuri, Founders of Hoovu Fresh, on Empowering women farmers through floriculture | GFT: Episode 9
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Farmers are the founders and flowers can change the future of agriculture.Raised in a family of floriculturists, Yeshoda and Rhea Karuturi dynamic, the sister duo behind Hoovu Fresh are transforming the lives of farmers.From bringing farmers back to agriculture, to creating a sustainable supply chain that honors tradition and empowers small farmers, Hoovu is blooming with purpose.Today, Hoovu Fresh is beaming with women farmers who are changing the narrative that only certain agricultural jobs are meant for women. In this episode of Good Food Talks, Yeshoda and Rhea talk about empowering farmers, what it took to win their trust, and how Hoovu Fresh is keeping farmers at the forefront of modern floriculture.
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