
Work on it, not in It: The SMB growth playbook
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- "Most businesses are started by skilled technicians who get trapped doing technical work instead of growing the business."
- "Create a business manual as if you were going to franchise it, even if you don't plan to franchise."
- "The owner often becomes the bottleneck by not letting go and systematising the business."
- Understand how you transition between technician, manager and entrepreneur roles
- Create systems and processes that allow your business to scale
- Develop a strategic plan that supports your business vision
- Invest time in working on the business, not just in the business
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