Word on The Street - Inside RSA's Vendor Mayhem
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Word on The Street - Inside RSA's Vendor Mayhem
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Kyle and I dive into the reality of the RSA Conference experience, exploring how the security industry's biggest event has transformed into a vendor-dominated spectacle with declining CISO attendance.
• The conference atmosphere is overwhelmingly loud with vendors everywhere and marketing materials covering every available surface
• San Francisco completely transforms during RSA, with security company logos plastered on restaurant windows and hotels taken over for exclusive events
• CISOs are increasingly skipping RSA, with many security leaders openly avoiding the conference
• The "sales to sales" dynamic dominates the floor, with vendors primarily connecting with other vendors rather than actual buyers
• Having a presence at RSA remains an unwritten requirement for security companies hoping to work with enterprise clients
• Strategic attendees focus on off-site meetings, invitation-only lunches, and smaller gatherings rather than the main conference floor
• The true value comes from face-to-face connections with people from around the world who have gathered in one location
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