Host Jackie Cuyvers welcomes Ellen Tseng, head of the social listening team at Cash App. Ellen takes us on a journey through her career in social intelligence, sharing her experiences from the entertainment industry to fintech. Along the way, she unveils the complexities and evolutions in social listening, discussing cross-functional teamwork, the challenges of interpreting sentiment, and the importance of a compelling narrative in insights. Ellen's passion for data and social media shines through as she offers invaluable advice for those aspiring to thrive in this ever-evolving field. Whether you're a seasoned professional or new to social intelligence, you won't want to miss the insights and inspiration Ellen brings to the table.

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers sits down with Vicky Britton, Associate Principal at Oracle Life Sciences based in the UK. Vicky shares her fascinating journey from studying journalism to becoming a key player in the world of social intelligence, particularly within the pharmaceutical industry. With a focus on delivering search and social media intelligence projects, Vicky offers insights on how she leverages social media data to bring unfiltered patient experiences to light in the healthcare sector.

Jackie and Vicky explore a range of topics, including the importance of collaboration across teams, challenges in dealing with misinformation and the critical role of data visualisation. Vicky's enthusiasm for social listening shines through as she discusses trends, the integration of AI and the evolving landscape of social intelligence. If you're eager to learn from a trailblazer in social listening or are passionate about advancing your career in this field, this episode is a must-listen. So grab your headphones, and let's dive in.

In episode 10 of the Women in Social Listening and Insights podcast, host Jackie Cuyvers welcomes Melissa MacGregor, Senior Research Manager at Microsoft. Melissa delves into her journey through the world of social intelligence, starting from her roots in a San Francisco communications agency's research and analytics department to her current impactful role at Microsoft. Jackie and Melissa explore Melissa's passion for weaving social insights with traditional research methods and her love for the constantly evolving field of social data.

They discuss Melissa’s approach to data visualisation, insights communication and collaboration, highlighting the importance of making social intelligence easily comprehensible and actionable for diverse stakeholders. Melissa also shares her advice for aspiring social intelligence professionals, emphasising the significance of being nimble, open and communicative. Join us as we uncover the valuable insights and inspiring career of Melissa MacGregor in shaping the future of social intelligence.