What actually stops most people from starting a business in college? In this episode, we unpack the mindset difference between wantrepreneurs and real entrepreneurs—and why 99% never get past the idea phase. Brian Lofrumento also reveals the biggest lie holding people back. You’ll learn why action beats ideas, how to make your first dollar without being “ready,” and why momentum matters more than motivation. We also dive into the fear of disappointing others, building something when no one believes in you, and how content creation can spark real opportunity. this episode will help you move from stuck to starting—because the only thing worse than failing is never trying at all.

What actually stops most people from starting a business in college? In this episode, we unpack the mindset difference between wantrepreneurs and real entrepreneurs—and why 99% never get past the idea phase. Brian Lofrumento also reveals the biggest lie holding people back. You’ll learn why action beats ideas, how to make your first dollar without being “ready,” and why momentum matters more than motivation. We also dive into the fear of disappointing others, building something when no one believes in you, and how content creation can spark real opportunity. this episode will help you move from stuck to starting—because the only thing worse than failing is never trying at all. Brian Lofrumento is a lifelong entrepreneur, having started his first business at the age of 19. Since then, he's launched, grown, sold, closed, advised, and invested in businesses across industries and with all different business models. Now, he's the host of one of the top business podcasts in the world – the Wantrepreneur to Entrepreneur Podcast, with over 1,000 episodes and counting. Outside of his business portfolio, he's also the founder of Through Entrepreneurship, a nonprofit that makes entrepreneurship more accessible for everyone so that more solutions, more innovation, more growth, and more opportunities can happen for individuals, communities, and society through entrepreneurship.

Brian Socials:

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https://www.youtube.com/c/BrianLofrumento

https://www.thewantrepreneurshow.com/

Reach Out: https://www.instagram.com/rishikurada/

Intro Song Credits: Song: Cartoon, Jéja - On & On (feat. Daniel Levi) [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/onandon Watch: http://youtu.be/K4DyBUG242c https://www.youtube.com/watch?v=LohNAtR5av4 - Instrumental