E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page.

You'll learn:
- Why targeting keywords with your homepage doesn't work anymore
- The real purpose of a homepage in modern SEO
- How exact match domains (EMDs) actually hurt your rankings (revealed in the Google API Leak)
- What to put on your homepage to build authority, trust, and links
- The right way to structure your site to rank for competitive keywords

If you're still stacking H2s and keyword-stuffed paragraphs on your homepage, this episode will be a wake-up call. Old SEO is dead - here's what to do instead.

⭐️ Mashable on Exact Match Domains in the Google API Leak - https://mashable.com/article/google-search-content-api-warehouse-seo-leak

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:19 The Purpose of a Homepage
01:12 Common Mistakes with Homepage SEO
01:57 Why Old SEO Tactics Fail Today
03:10 The Issue with Exact Match Domains
04:51 Best Practices for Homepage SEO
05:44 Further Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #seo101 #digitalmarketing