Why Small Businesses Benefit from Agentforce Right Now Podcast Por  arte de portada

Why Small Businesses Benefit from Agentforce Right Now

Why Small Businesses Benefit from Agentforce Right Now

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Today on the Salesforce Admins Podcast, we talk to Michael Rose, Senior Director of SMB Solution Engineering at Salesforce. Join us as we chat about the ever-evolving role of the Salesforce Admin and why now’s the time to start exploring what AI can do for your org. You should subscribe for the full episode, but here are a few takeaways from our conversation with Michael Rose. The parallel between admins and solution engineers It’s always a pleasure to sit down and talk about Salesforce with Mike Rose. In his new role as Senior Director of SMB Solution Engineering, he has a lot to share with the admin community about what he’s seeing with small to medium-sized businesses coming onto the platform. Mike points out that admins and his team of solution engineers share a core responsibility: evangelism. For both, your job is to make the case for how Salesforce implementation can help your organization achieve its business goals. The integration challenges of smaller orgs As Mike likes to joke, many SMBs are running some version of what Mike jokingly calls POIM (Post-It On Monitor) integration. As in, someone comes over with a sticky note (or Excel file) and asks you to put that info into Salesforce. “That's all integration,” he says, “it is taking that data and putting it somewhere where it can be more valuable.” These workflows can be hard to change, and that’s because they work well enough to get the job done. As Mike explains, the opportunity cost of things like errors, bottlenecks, and latency doesn’t factor into the equation. It’s hard to envision a world where an entire business process could happen automatically. For Mike, the next frontier of this conversation is Agentforce. You can develop bespoke, enterprise-grade AI solutions tailored specifically for your business, but that kind of power is hard to wrap your head around when you’re still trying to limit the number of sticky notes circulating around the office. Why admins are the key to unlocking the power of AI As AI solutions continue to evolve, Salesforce Admins will play a critical role in bridging the gap between humans and technology. As Mike says, “there is always going to be a border that has customs agents and couriers and envoys working across that human intelligence and machine intelligence boundary.” Agentforce is evolving so rapidly that even the Solution Engineering team is struggling to keep up to date. So Mike recommends getting your hands dirty as soon as possible, either by spinning up a developer org or turning on Salesforce Foundations. There’s a lot more great stuff from Mike in this episode, so be sure to take a listen. And don’t forget to subscribe to the Salesforce Admins Podcast to catch us every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Learn more Salesforce Foundations Setup Get Started with Developer Edition with Agentforce and Data Cloud Admin Trailblazers Group Admin Trailblazers Community Group Social Mike Rose on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Michael: This week on the Salesforce Admins Podcast, we're thrilled to welcome back Mike Rose, a 12-year Salesforce veteran who has a new role and some fresh insights. Mike and I get into the real talk about what it's like supporting small to medium businesses, the ever-evolving role of the Salesforce admin, and how tools like Agentforce are really changing the game. Now, whether you're a full-time admin or you're wearing five hats in your org, this episode speaks your language. Mike also shares why now is the best time to roll up your sleeves and start exploring AI in your sandbox. So you've already hit play on this episode, get ready to feel seen, and let's get Mike back on the podcast. So Mike, welcome back to the podcast. Mike Rose: It's such a pleasure, Michael. I have been a long-time listener and repeat caller, but very glad to be back after years. Michael: I know. I feel like we used to do World Tours and we'd run into each other like we need to do a podcast together. Mike Rose: It's true. Michael: And then we'd do a random podcast together. And then this last time I just saw you on Slack. I was like, I haven't had Mike on the podcast in a while. Mike Rose: It's true. And I actually said, "Yes, absolutely, let's do it." And then, I think it was a month of gap before I got back to you and then you were on vacation. By the way, folks, if you find yourselves running into the consequences of your own inaction, say, in the middle of the night on a weekend, and you say, "Oh, I really should reach out to that person, but I don't want to do it right now, because that's just awkward." Slack's scheduled messages are your friend. Michael: I'm telling you, I use Slacks' scheduled messages all the time, especially when I go on vacation, I can schedule stuff. Or the best is when you have a team that's in a ...
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