What if you discovered that the key to your startup's success lies not in groundbreaking ideas but in rigorous A/B testing?

That's exactly what we explore in our conversation with Kate O'Keefe, co-founder of Heatseeker. Kate takes us through her journey from working with tech giants like Cisco and BCG to revolutionising market research with Heatseeker, a game-changing SaaS platform.

We also dive into the unexpected twists encountered during Heatseeker's development, where initial successes were found in competitor analysis rather than its intended market experiments. Kate and I discuss the common pitfalls marketers face when they mistake campaigns for carefully designed experiments and the complexity of controlling variables on social media platforms. By prioritising data-driven insights, we reveal how businesses can avoid misguided strategies, ensuring that their marketing efforts truly resonate with target audiences.

Our conversation wraps up with a closer look at the vibrant startup ecosystem and investment landscape in Australia, contrasted with the US market. Kate shares her personal experiences with building a diverse cap table and fostering an ecosystem of supportive investors. We emphasise the importance of attracting passionate team members and maintaining a clean cap table.

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