Why Retention Beats Acquisition: The Logistics Founders Who Built a Forever Company With Bob Moran and Karen Galena Podcast Por  arte de portada

Why Retention Beats Acquisition: The Logistics Founders Who Built a Forever Company With Bob Moran and Karen Galena

Why Retention Beats Acquisition: The Logistics Founders Who Built a Forever Company With Bob Moran and Karen Galena

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In this episode of Founder Talk, we sit down with Bob Moran and Karen, the CEO and President duo behind First Logistics. Together, they’ve grown their logistics business 20x in under a decade—without losing a single customer due to performance. But the real story lies in how they did it.

Here’s what you’ll learn in this episode:

✅ Why Bob semi-retired to focus on acquisitions, delivery expansion, and strategic real estate—and how Karen took the reins on daily operations to drive growth.
✅ How they built an unbeatable company culture where frontline workers stay for decades and customers show up with pizza for the warehouse team.
✅ The single biggest mistake founders make in the private equity process—and how to prepare your company for sale or scale.
✅ Why measuring your customers' performance (not just your own) is a game-changer for retention and profitability.
✅ How AI, automation, and industry shifts are reshaping the future of warehousing—and what founders should do now to stay ahead.
✅ What every founder needs to know about customer acquisition in the post-COVID era—and why handwritten notes and LinkedIn are making a comeback.
✅ Why they won’t sell the business unless the buyer values their people—and how that mindset built unshakable loyalty.


Whether you're scaling a logistics company or leading a service-based business, this episode is packed with lessons on leadership, culture, private equity, and sustainable growth.


Hit subscribe for more founder conversations that give you real insights, no fluff.


Where to Find Bob Moran and Karen

  • LinkedIn: https://www.linkedin.com/in/karen-galena-91726a3/

    https://www.linkedin.com/in/rjmoran/

  • Website: https://firstlogisticsllc.com/


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