Why Delegating AI Could Be the Fastest Way to Kill Your Agency with Brandon Na | Ep #801 Podcast Por arte de portada

Why Delegating AI Could Be the Fastest Way to Kill Your Agency with Brandon Na | Ep #801

Why Delegating AI Could Be the Fastest Way to Kill Your Agency with Brandon Na | Ep #801

Escúchala gratis

Ver detalles del espectáculo

Acerca de esta escucha

 Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency falling behind in the AI revolution—while competitors pull ahead? If you’ve handed off AI adaptation to your team and progress still feels sluggish, you’re not alone. The uncomfortable truth? Delegating AI could be the biggest threat to your agency’s future. Today’s guest, Brandon Na, has seen firsthand how agencies rise—or fall—in the face of disruption. From early SEO days to the AI era, he’s learned what it really takes to lead through change. And it starts with not outsourcing the future. Many employees feel more fear than excitement about AI—worried it could signal the end of their careers. Instead, agency owners should be very involved in this process and actively try to identify team members who are excited to learn about AI and already experiment with it on their own time. The agencies that will thrive aren't the ones that delegate AI innovation down the chain of command but the ones that build transformation strategies around those natural innovators. Brandon Na is the founder of Seattle Organic SEO, as well as a venture capital pro and acting CMO. His path into agency life started with a simple desire to never have to do cold sales. So instead, he hacked his way into visibility through SEO. This path took Brandon to South Korea, where he helped scale an education company by 1,400%. He eventually returned to the U.S., launched his agency, and dominated the search rankings in a matter of months—all from a handshake mentorship deal with a guy exiting the space. In this episode, we’ll discuss: How you can avoid losing your way after ‘making it’. Will SEO survive AI? Why you shouldn’t delegate AI adoption. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today’s episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. From Amazon to Agency Life (And What Jeff Bezos Taught Him About Leadership) Brandon started out working at future giants like Amazon and Expedia and could’ve had a very different career had he stayed. Working at tech giants like Amazon and Expedia might sound glamorous today—but back then, it wasn’t. Low pay, stock options that seemed worthless, and a corporate culture that left him unimpressed taught Brandon an early lesson: big titles don’t equal strong leadership. From his experience with Bezos, he learned that big titles don’t always mean big character and that leadership—true leadership—isn't about prestige, but about clarity, adaptation, and purpose. Next, Brandon had his first try at entrepreneurship with a real estate practice before he ever touched agency work. Knowing by experience that sales was just not for him, he wondered how to get people to find him, which naturally led him to find SEO. In the early days of SEO, Brandon decided to master the craft before launching his agency. He took a few years to learn, test his skills, and leverage some contacts before starting his agency. Why So Many Leaders Lose Their Drive After Hitting Big Milestones Seeing how big CEOs started and how they’ve evolved, one wonders how they manage to turn it all around. How do they get to a point in their leadership where the stories go from being terrible at managing employees to making history? For Brandon, it’s about never getting too comfortable once they have the money. These trailblazers who have managed to conquer the world will not just retire and live a quiet life, they’ll just choose other ways to create and make an impact. Many of them eventually move into venture capital or find other passions. It’s an advisable path for agency owners who end up selling their businesses, because otherwise they can end up losing their sense of purpose. If you’re chasing the next milestone remember that if you don’t define your purpose beyond the hustle, the success will feel hollow. Growth Comes from Pressure - So Turn It Up Although living through the pressure of working in tech during those early years was not easy, Brandon now looks back and can see it with different eyes. As he has learned from his work as CMO: “If you’re stuck on a problem—make the problem bigger.” Because being too comfortable, you can lose your edge. It may take time, since with AI, market shifts, and internal team chaos pulling us in every direction, it's easy to lose clarity, but if you focus on finding that problem you’ll grow. It can sound counterintuitive, but in ...
Todavía no hay opiniones