The data revolution has arrived at automotive dealerships' doorsteps, and those who harness it effectively are seeing remarkable results. Customer Data Platforms (CDPs) have quickly evolved from industry jargon to essential technology that's transforming how dealerships connect with car shoppers and owners.

In this illuminating conversation, Cox Automotive executives Jade Teraberry and Susan Blue demystify CDPs and reveal why they've become so critical for dealership success. They explain that while many vendors are now selling standalone CDP solutions requiring significant investment, Cox Automotive has taken a different approach – embedding comprehensive CDP capabilities directly into the tools dealers already use daily. This native integration allows dealerships to activate real-time consumer insights without adding new systems, training, or complexity to their operations.

What makes Cox Automotive's CDP approach particularly powerful is the unparalleled data foundation beneath it. With 5.1 trillion vehicle insights annually and nearly 3 billion consumer insights, the system creates unified customer profiles enriched with granular shopping behavior. Their "human in the loop" approach combines AI automation with the human touch, ensuring every customer communication is personalized and relevant. As Jade notes, "You don't waste a penny speaking to a consumer with a message that isn't relevant to where they are in the process right now."

For dealers navigating the complex world of customer data management, the experts offer clear guidance: partner with companies that have the most comprehensive data resources, and ensure insights can be activated in real-time through existing workflows. The future belongs to dealerships that can deliver truly personalized experiences while making every marketing dollar work harder. Ready to transform how you connect with today's digital-first car shoppers?