
When Wild Ideas Become Global Hits: Hollywood's Larry Kasanoff on Creative Risk-Taking
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Larry Kasanoff, legendary Hollywood producer behind Mortal Kombat, True Lies, and Terminator 2, reveals why the best innovations require "a touch of madness" and how stepping outside conventional thinking leads to breakthrough success.
• Embracing "a touch of madness" as essential for innovation and success
• Fighting against the current that pulls everyone toward mediocrity and conventionality
• Taking a career-defining risk on Platoon despite it being completely different from typical studio fare
• Understanding the essence behind ideas rather than just their surface appearance
• The CAP approach: Create your idea, Ask anyone for help, and Play to boost creativity
• Calling people at the top and reaching higher than seems reasonable
• Maintaining belief in your ideas even when others dismiss them
• Going bigger instead of retreating when facing challenges
• Bringing fun and playfulness back to business and creative endeavors
• Doubling down on activities that make you happy, especially when feeling unhappy
When you're feeling stuck or facing challenges, remember to do more of what makes you happy, not less. Reach out boldly to people you think are unreachable, and whatever you do, put a little crazy back in your life.
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