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How do we communicate with care when marketing and fundraising often rely on urgency and pressure?

Today’s guest brings a thoughtful lens to one of the most overlooked areas in nonprofit storytelling: the words we choose and how they land. Stephanie Bilinsky is a trauma-informed copywriter who helps ethical entrepreneurs and organizations connect with their audiences through intentional, human-centered messaging.

In this conversation, we explore how trauma-informed storytelling practices can strengthen nonprofit leadership and communication ethics. Stephanie unpacks common copywriting tactics that unintentionally harm audiences, like scarcity, urgency, and pain-point marketing, and offers nonprofit marketing strategies rooted in clarity, choice, and consent.

About Stephanie Bilinsky

Stephanie is a trauma-informed copywriter for ethical entrepreneurs. She connects business owners with their dream clients through intentional, human-centered messaging.

Connect with Stephanie Bilinsky

Brandcendent.com | Linkedin | Instagram

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

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What does it mean to lead with care when everything feels like it’s on fire?

Today’s guest brings clarity to one of the most important tools we have in times of crisis: storytelling. Catherine Alonzo is a strategist, storyteller, and CEO of Javelina, a branding and marketing agency helping purpose-driven organizations deepen their social impact. From minimum wage to marriage equality to climate justice, Catherine has helped shape the messages behind some of the most influential movements of our time.

In this episode, we explore trauma-informed storytelling as a vital piece of nonprofit communication ethics.

Catherine shares insights from her guide, A Guide to Effective Storytelling During a Crisis, including how to balance urgency with humanity, what it means to communicate with clarity during chaos, and how a simple decision tree can help nonprofit leaders speak out with intention.

About Catherine Alonzo

Catherine Alonzo is on a mission to deepen the social impact of purpose-driven, values-aligned changemakers. She does this through her work with Javelina, a branding and marketing agency that helps social change organizations tell a powerful story that moves their target audiences to action, and through her consulting practice, in which she teaches teams a value-based approach to decision making, team building, storytelling, and leadership so that they can advance their community impact.

Recognized for her business leadership by the Greater Phoenix Chamber of Commerce, Arizona Business Magazine, Arizona Big Media, and the Phoenix Business Journal, Catherine has been a part of some of the most influential change movements of our time, including increasing minimum wages, advancing marriage equality, widening transportation networks, preserving our climate and environment, and protecting abortion rights.

Connect with Catherine Alonzo

Effective Storytelling During a Crisis | Javelina.co | Catherinealonzo.com

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

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In This Episode

What if ethical transformation in the nonprofit sector doesn't start with policy, but with people?

In this episode, Maria Bryan is joined by Diana Farias Heinrich, founder of the Ethical Nonprofit Summit, to explore how courage, connection, and accountability can reshape the way we fundraise, communicate, and lead.

This conversation isn't a checklist of best practices. It's a powerful reflection on what happens when we acknowledge our past harm, choose integrity over fear, and build spaces that remind us we are not alone in this work.

About Diana Farias Heinrich

Diana Farias Heinrich (she/her) is the CEO of Habrá Marketing and a champion of ethical nonprofit storytelling. Through her Equastory™ framework and The Ethical Nonprofit Summit, she actively safeguards equality, respect, and dignity in nonprofit communications while helping organizations raise funds with integrity. She's a certified Advocate for Survivors of Domestic Violence and for DEI in the Workplace.

Get Your Ethical Nonprofit Tix!

Go to EthicalNonprofitSummit.com and use code WITNESS20 for $20 off

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

Connect with Maria

Speaking & Training | LinkedIn | Email