Want to grow your business, launch that new offer, or finally hire a team member, but a creeping fear holds you back? On this episode of "What the Biz?!", Brigitte Vegter and Daniel Proczko pull back the curtain on that paralyzing uncertainty. They confess to having felt that fear – that question of "can I even afford this?" – and reveal how establishing a clear money system was their missing link to confident growth. Stop feeling like a "fraud"; it's time to demystify your money!

You'll uncover:

• The shocking truth behind that "where did all the money go?" feeling.
• Why lacking a proper "money system" makes you second-guess every investment.
• The non-negotiable first step: getting your books clean and organized in dedicated software.
• A simple, yet powerful, manual exercise to map out your revenue and expenses for clear cash flow insights.
• How seeing your cash flow 30, 60, even 90 days ahead eliminates fear from big decisions.
• Why strategic budgeting isn't about restriction, but about creating "bumpers" for confident spending.
• Brigitte's own "normal" experience of avoiding numbers, even as an accountant, and how clarity shifts mindset.

Resources:

• QuickBooks Online: Highly recommended as the foundational software for accurate and organized bookkeeping.
  • Contact Brigitte's Team - YourTeam@VectorFinancial.com
    • Reach out to Brigitte's team at Vector Financial for assistance in setting up your money system, with options ranging from free resources to full-service support.
• Podcast Contact - Submit Episode idea:
  • Visit their website to submit show ideas, leave voicemails, or send questions for future episodes.

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Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Are you working harder than ever but seeing less growth than you deserve? Episode 79 of "What the Biz?!" delivers game-changing insights as Brigitte Vegter and Daniel Proczko expose the three insidious growth traps that keep ambitious owners stuck. This episode cuts through the noise to show you exactly why your business isn't growing despite your efforts, providing the clarity and actionable strategies you need to unlock true expansion and build a resilient, profitable future.

Discover the revelations that will transform your growth strategy:

• The crucial understanding of balancing supply and demand – and why focusing on the wrong one halts progress.
• How to break free from the overwhelming burden of too many roles by mastering delegation.
• The hidden power of financial clarity: turning uncertainty into confident, decisive growth investments.
• Practical steps like task tracking (e.g., Toggle, Clockify) to identify what you must delegate.
• The mindset shift needed to accept "good enough" delegation to reclaim your valuable time.
• How to build a resilient and sustainably profitable business by addressing these core issues.
• Three powerful questions to ask yourself to pinpoint your current growth roadblocks.

Show Notes:

• Task Tracking Tools:
  • Toggle: A recommended software for tracking your time and tasks to identify what can be delegated.
  • Clockify: Another free software option that can help you track tasks for greater insight into your daily activities.
    
    
• Referenced Podcast Episodes:
  • Episode 3: "Are You Owning a Job or a Business?": This foundational episode is mentioned as a key resource for understanding delegation and shifting from working in your business to working on it.
    
    
• Submit a show idea - submit show ideas, ask questions, or leave a note for Brigitte and Daniel.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Are you still doing everything manually in your business? Stop! In this power-packed episode of "What the Biz?!", Brigitte Vegter and Daniel Proczko share their absolute must-have email automations that every small business owner should be using right now. They get fired up about how automation isn't just a nice-to-have, it's the secret weapon to scale, save your sanity, and ensure you're never missing out on a potential client again. Get ready to transform your workflow!

You'll learn the crucial automations that will:

• Skyrocket your lead follow-up: Reach prospects when they're hot and dramatically increase your contact rate.
• Perfect your customer onboarding: Create seamless, consistent, and welcoming experiences for every new client.
• Never forget a quote follow-up: Re-engage those leads who "need to think about it" and close more deals.
• Boost your online reviews: Consistently capture positive feedback and testimonials to grow your reputation.
• Delight your customers: Implement automated "thank you" sequences that build lasting loyalty.
• Avoid the "broken automation loop": Understand common pitfalls and ensure your sequences actually go somewhere.

It's time to work smarter, not harder. Listen now and put your business on autopilot for success!

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Ready to stop shouting into the void and start talking directly to the customers who love what you do? In this episode of "What the Biz?!", Brigitte and Dan get real about the absolute necessity of building your customer avatar! They share why trying to market to everyone means reaching no one and break down the crucial elements needed to truly understand your ideal client. If you're ready to attract more of your favorite customers and make your marketing actually work, you need this episode!

Discover the power of knowing your audience:

• What a customer avatar is and why it's essential for marketing.
• How defining your avatar helps you stand out in a crowded market.
• Key information to include when building your avatar (pain points, influences, etc.).
• Leveraging past customer experiences to refine your avatar.
• Identifying where your ideal customers spend their time and consume information.
• Understanding the consequences for your avatar if their problems aren't solved.
• How focusing on ideal clients can energize your business.

Stop wasting time and money on generic marketing! Listen now to build your business avatar.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Discounts: Friend or Foe for your small business? On this spicy episode of "What the Biz?!", your hosts Brigitte and Dan dive headfirst into the controversial world of discounting. They share their strong opinions on why slapping a discount on everything might be secretly sabotaging your success and reveal the costly mistakes they've seen countless businesses make. But it's not all doom and gloom! Brigitte and Dan also explore strategic ways to offer value, reward loyalty, and attract the right customers without falling into the discount trap.

Tune in to discover:

• Why most common discounts are a profitability killer.
• How discounting can attract the wrong type of customer.
• The danger of training your customers to wait for a sale.
• Why devaluing your work hurts your brand.
• Smart, strategic alternatives to traditional discounts (like value-adds and loyalty perks!).
• When a "discount-ish" approach might actually make sense.
• How understanding your ideal customer can eliminate the need for discounts.

Ready to rethink your pricing strategy? Press play now!

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode of What The Biz?!, Brigitte and Dan reveal the three key levers that business owners can pull to increase their profits. They discuss the impact of each lever and which one should be the primary focus for sustainable growth.

Listeners will learn:

• The three levers that directly impact business profit.
• Why simply increasing sales isn't always the most effective strategy.
• How to identify which lever to prioritize in your business.
• Practical strategies for improving profit margins.
• The importance of understanding your numbers for long-term success.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Tired of feeling like your business is just another commodity? In this episode of What The Biz?!, Brigitte and Dan explore how to break free from transactional sales and create a unique customer experience.

Tune in and explore:

• Why a transactional approach can limit your sales potential.
• How to connect with customers on an emotional level.
• Strategies for differentiating your business from competitors.
• The power of asking the right questions in sales conversations.
• How to build value beyond just price.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

How do you decide when to give a raise and when to offer a bonus? This episode of What The Biz?! dives into the strategies and best practices for rewarding your team effectively. Brigitte and Dan share their expertise on creating fair and motivating compensation structures.

Listeners will learn:

• Why it's crucial to have clear mechanisms for pay increases.
• The pitfalls of giving raises without proper justification.
• How to structure employee growth and compensation within your company.
• The role of bonuses in incentivizing performance.
• How to calculate and utilize the revenue per employee ratio.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial