What most marketers get wrong about customer retention | Exclusive with Steve Balagula (Peloton)
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What most marketers get wrong about customer retention | Exclusive with Steve Balagula (Peloton)
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In this episode, we’re joined by Steve Balagula, Director of Lifecycle Strategy at Peloton, to explore the art and science behind building customer loyalty, creating data-driven experiences, and leading teams with purpose.
Steve shares how Peloton leverages experimentation, personalization, and customer insights to drive growth - and how anyone can adopt these strategies, whether you're in marketing, product, or leadership. If you’ve ever wondered how to turn casual customers into raving fans, this episode is packed with insights you can apply today.
If you enjoyed this episode, drop a comment with your favorite takeaway and hit subscribe for weekly insights on career and leadership!
Key Takeaways:- Personalization is the future of loyalty marketing- A learning agenda helps prioritize what’s worth testing- Great leaders give their teams purpose-driven autonomy- Consistency is more important than perfection in customer retention- The best ideas often start with one powerful question