Velvet Rope Playbook Podcast Por Mark Satterfield arte de portada

Velvet Rope Playbook

Velvet Rope Playbook

De: Mark Satterfield
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Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."Copyright 2025 Mark Satterfield Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Psychology of Trust and Authority
    May 21 2025

    In this episode of The Velvet Rope Playbook, we’re diving into one of the most powerful psychological levers you can pull in high-end client attraction:

    Authority.

    Because here’s the truth:

    Everyone—even the ultra-wealthy—feels a flicker of doubt when making a decision:

    "Will this work for me?""Am I making the right choice?"

    At the affluent level, they're not looking for information to ease that doubt.

    They're looking for authority—signals that you’re someone they can trust without second-guessing.

    Today, you’ll learn:

    • Why affluent buyers seek proof of expertise before they seek rapport
    • How authority eliminates hesitation faster than persuasion ever could
    • Why perception matters as much as reality when signaling expertise
    • The simple ways to demonstrate authority without bragging or overexplaining
    • How affluent clients decide in seconds if you're someone they’ll follow—or someone they’ll filter out

    🎁 Want to position yourself as the trusted expert your ideal clients are already looking for?

    Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #AuthorityMarketing #TrustedAdvisor #AffluentClients

    #LuxurySales #BuildTrustFast #VelvetRopePlaybook

    #EliteClientAttraction #SalesPsychology #PersuasionThroughAuthority

    #HighTicketSales #AffluentMarketing #StatusSelling

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    8 m
  • The Strategic Follow-Up — How to Stay Top of Mind Without Looking Like You’re Trying
    May 20 2025

    In this episode of The Velvet Rope Playbook, we’re talking about one of the most misunderstood moves in high-end sales:

    How to follow up without losing status.

    You’ve heard it said a thousand times:

    “The fortune is in the follow-up.”

    True—

    But when you're working with the affluent, the wrong kind of follow-up can kill a deal faster than no follow-up at all.

    Today’s story introduces Theo Lane, a private art advisor navigating the delicate art of following up with a billionaire client—

    without ever looking desperate, pushy, or too available.

    Inside this episode, you’ll learn:

    • Why the affluent interpret eagerness as a red flag—not a compliment
    • The difference between strategic follow-up and “chasing”
    • How to design reminders that elevate your brand, not erode it
    • The subtle signals that keep wealthy clients curious instead of closing the door
    • Real-world examples of how top advisors stay on the radar without losing their edge

    🎁 Want to master the art of status-based selling and make the right clients come to you?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #LuxurySales #AffluentClients #StrategicFollowUp

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #HighTicketSales #StatusSelling #FollowUpWithoutChasing

    #AffluentMarketing #LuxuryClientStrategy #SalesWithStatus

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    6 m
  • The Hesitation Window — How to Let Silence Close the Sale
    May 19 2025

    In this episode of The Velvet Rope Playbook, we’re diving into a secret of high-end sales that almost nobody teaches—

    and even fewer master:

    Stillness closes. Talking too much kills.

    Today you’ll meet Caden "Stillwater" Price, a luxury watch advisor in Palm Beach who barely speaks—

    and yet outsells everyone in his boutique, month after month.

    Because when you're dealing with affluent buyers, overexplaining cheapens the experience.

    And real trust?

    It’s built in the space between words—not in the pitch itself.

    Inside this episode, you’ll learn:

    • Why wealthy clients respond to presence more than persuasion
    • How to use silence as a power move (without feeling awkward)
    • The psychology of the “hesitation window” in high-ticket sales
    • Why the right pause is more powerful than the perfect script
    • How to read the moment and let the client close themselves

    If you’ve ever felt like you're "talking your way out" of high-end opportunities, this episode will show you how to shift into presence that attracts—instead of pressure that repels.

    🎁 Want to master the art of selling to the affluent without chasing, discounting, or convincing?

    Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    🔑 Hashtag Keywords:

    #LuxurySales #AffluentClients #SellingWithStillness

    #TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction

    #HighTicketSales #LuxuryMarketing #SalesThroughPresence

    #SilenceCloses #StatusBasedSelling #AffluentMarketing

    Más Menos
    6 m
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