Valerie Creighton on Changes at the CMF Ahead of Bill C-11
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Valerie Creighton on Changes at the CMF Ahead of Bill C-11
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Big announcements are coming. Valerie Creighton, president and CEO of the Canada Media Fund (CMF), tells us how the funder is getting future-ready for Bill C-11, with a goal to become a global content fund. Teasing more big changes to the CMF, Creighton reveals what producers are most concerned about: urgency for change and addressing the global market. We consider the need for producer-accessed, platform-agnostic funding; for the “great unhooking” from linear broadcasters; how to bring streamers into the CMF; and why user-generated content producers are a vibrant part of Canada’s media ecosystem. We learn how CMF supports creators from equity-deserving groups; how incentivizing and codifying diversity into legislation can strengthen story-telling and help Canadian content become a hit with global audiences.
Access the show notes show and transcription this episode HERE: https://www.torontomu.ca/audience-lab/podcasts/the-sessions-podcast/
Read the exclusive column by Irene Berkowitz in Playback about this episode HERE: https://playbackonline.ca/2022/03/08/the-sessions-episode-3-canada-media-fund-poised-for-change-ahead-of-bill-c-11/