Many businesses struggle to create content that connects and converts.

In this insightful episode of East Trade Winds Tuesday, hosts Bernie Franzgrote and Wayne Pratt sit down with Annette Mashi, founder of Write Wizards, to explore how smart storytelling can unlock business success.

From her roots in high-tech corporate to building a powerhouse copywriting agency, Annette reveals how to turn words into results. With a background in content strategy and copywriting, she shares her formula to elevate any brand through better messaging.

What You’ll Learn:
Annette doesn’t just write content — she crafts experiences. In this episode, she breaks down:

1. 🎯 How to know exactly who you're writing for
2. 📄 Formatting that boosts readability (and trust!)
3. 👤 Why you should say “you” more than “me”
4. 🎁 Selling benefits, not features
5. 🔥 The magic of powerful, emotional words
6. 📚 How storytelling keeps people coming back

Each point is packed with practical advice and easy-to-apply examples. Whether you’re a solopreneur writing your own website or a marketing pro shaping your next campaign, these are the tools to make your message stick.

Guest Links & Resources:

🔗 Annette Mashi on LinkedIn
🌐 Write Wizards Website
📺 Watch the full video on YouTube

📩 Have questions or need expert help with storytelling or content strategy?
Reach out to us at: info@kreativinsight.com

🧠 Join the East Trade Winds Weekly Meeting
Be inspired by speakers like Annette every Tuesday from 8–9 AM EST.

🔗 Register here: East Trade Winds Weekly Event

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.