In this episode of the Pintastic Podcast, Laura Rike dives deep into Pinterest strategies with marketing expert Jessica Walman. Together, they explore how Pinterest can be a game-changer for service-based businesses looking to scale. From optimizing your Pinterest profile to creating engaging pins, Laura shares her expert advice while Jess adds her insights on leveraging marketing funnels for consistent leads and conversions.

Whether you’re new to Pinterest or skeptical about its potential beyond DIY projects, this conversation debunks myths and provides actionable tips to build a sustainable system that aligns with your goals. Jess also discusses her experience with Facebook and Instagram ads and how those strategies can complement a strong Pinterest presence.

Key Takeaways:

• Why Pinterest is more than a social platform and how to approach it as a search engine.

• The importance of using keywords and categories to optimize your Pinterest profile and boards.

• How to align Pinterest strategies with your overall marketing funnels to generate leads and sales.

• Tips for creating a consistent, long-term content plan that yields results over time.

• How Pinterest's algorithm works and why consistency and engagement are key to success.

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The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG: instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

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The guest on this episode is Jessica Walman, a leading digital marketing strategist and Facebook ad expert with over a decade of experience. She is the CEO of The JW Agency, specializing in paid Facebook ads and comprehensive marketing strategies for clients in the coaching, consulting, and digital product sectors. Her agency manages up to $1 million per month in ad spend, working with 7- and 8-figure clients to automate business growth through innovative and effective strategies.

Learn more about The JW agency: live.jessicawalman.com/realresults

Connect with Jess on IG: instagram.com/jessica_walman