
Tola Alade's Journey as a Creative Entrepreneur
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🔥Quotable Moment: “I really struggle with the word ‘entrepreneur’. When I go to networking events, I see how people introduce themselves with this glee when they say entrepreneur, but it’s actually just a grind. It’s just tough.”
In this episode of Everyday Leadership, I am joined by Tola Alade, serial Founder and a creative maverick with deep experience in founding and scaling businesses across multiple industries.
Currently, Tola is building a next-gen digital media company, Marmalade Ventures, on a mission to build a new mainstream audience shaped by Africa’s culture, stories and emerging brands.
In this episode, we explore his path as a creative entrepreneur and the moments that shaped his career, from securing $2M in VC funding to launching the world’s first rum infused with natural plantains, after an April Fools joke went viral.
Episode chapters:
✅ The complexity of the entrepreneur's identity
✅ From Nigeria to the UK
✅ Changing the perception of Africa through creativity
✅ Losing the joy of what you’re building
✅ Being creative vs being commercial
✅ From a social media joke to a new brand
✅ The Alpha Reset
✅ Start by leading yourself
Don’t forget to connect:
Connect with Tola
LinkedIn | Marmalade Ventures | DÒDÒ
Connect with Sope
Website | Youtube | Instagram | LinkedIn
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We’re always keen to get feedback so if you have any thoughts, send us an email at hello@mindsetshift.co.uk