Tim Sharp of Gen8 on whether AI in marketing is exciting or existential
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Tim Sharp of Gen8 on whether AI in marketing is exciting or existential
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HIGHLY VISUAL EPISODE - watching is probably a superior experience, but a rich and engaging conversation for listeners all the same.
In this episode, Tim Sharp joins host Dave Hayward in discussing the transformative impact of AI on marketing, exploring both the exciting opportunities and the existential challenges it presents.
We examine the necessity for marketers to adapt to new technologies while upholding the core principles of their craft.
The conversation explores the capabilities of generative AI, the evolution of creative processes, the value of experience, and the ethical considerations surrounding the use of AI in marketing.
Tim also highlights the risks associated with virtual agents and emphasises the need for governance in this rapidly evolving landscape.
Slideshow with Dave Hayward is a production of Europa Creative Partners - high-growth B2B marketing for ambitious brands. www.europa.nz.