Lucinda Rouse and Andy Ricketts are joined by Victoria Askew, senior marketing campaign manager at Pancreatic Cancer UK, to hear about the organisation’s experience as the charity of the year at the 2025 TCS London Marathon.

Vicky provides insight into PCUK’s winning bid and the 18-month preparation process that preceded the event in April. She outlines the charity’s approach to the stewardship of its runners’ fundraising efforts and the most effective forms of communication.

She describes how the use of celebrity ambassadors combined with PCUK’s biggest ever PR stunt enabled the charity to maximise on the partnership opportunity.

Listen to When Charity Goes Wrong.

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In April 2020, 99-year-old war veteran Captain Tom Moore became an unexpected national hero after raising £38.9m in less than four weeks by walking 100 laps of his garden. But his legacy quickly turned sour, leading to a very public fall for his family and the charity created in his name.

In episode two of When Charity Goes Wrong, Lucinda Rouse hears from Hannah Ingram-Moore, daughter of Captain Sir Tom Moore and former interim chief executive of the Captain Tom Foundation.

Her successor at the charity, Jack Gilbert, shares his perspective on the intellectual property dispute that contributed to its downfall.

Liz Brownsell, a partner at the law firm Birketts, explains conflicts of interest and personal benefit in the context of charity law.

And the Charity Commission’s chief executive, David Holdsworth, outlines how other charities can avoid the same damaging mishaps.

Written and presented by: Lucinda Rouse

Producer: Nav Pal

Executive producer: Ollie Peart.

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Lucinda Rouse and Dami Adewale are joined by Janet Thorne, chief executive of Reach Volunteering, and Nathan Miller, director at the East London Waterworks Park.

Janet provides context to Reach’s finding that volunteering is thriving, with notable growth among volunteer-led organisations with no paid staff. She stresses the importance of articulating a clear purpose to attract volunteers.

Nathan explains how the ELWP structures its volunteer activities around thematic circles, allowing flexibility for volunteers to contribute their skills and develop their own roles while working towards a common goal.

Listen to When Charity Goes Wrong.

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