Their journey from indoor barbecue tools to innovative outdoor and camping gear, Jerry Lin and Bruce Hsu.
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Their journey from indoor barbecue tools to innovative outdoor and camping gear, Jerry Lin and Bruce Hsu.
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Jerry Lin is the energetic EVP of a California-based company specializing in barbecue and portable outdoor cooking gear. Known as the "fun guy" and voice of the brand, Jerry brings charisma and creativity to the team, helping lead the charge in product innovation and market expansion.
Bruce G serves as the company’s hands-on manager, focused on operations and trade show execution. With a calm and serious demeanor, Bruce takes the lead in showcasing their versatile, foldable gear designed for van-lifers and outdoor enthusiasts.
Together, Jerry and Bruce combine over 20 years of experience, having built partnerships with major retailers like Costco and Home Depot while championing the concept of “affordable luxury.”
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