
The art of measurement: Why most folks start transformations in the wrong damn place
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Tired of getting fluffy, feel-good advice on measuring transformation while your organisation burns through budget faster than a teenager with a credit card? You’re in the right place; this very first Rebel Perspective episode cuts through the corporate measurement theatre that's plaguing businesses everywhere.
Here's the brutal truth: measurement isn't just some nice-to-have dashboard you glance at during quarterly reviews. It's the difference between transformation success and becoming another cautionary tale whispered about in boardrooms.
In this no-bulls**t conversation, host Jonathan Potter (JP to anyone who doesn't want to sound like they're in the headmasters office) sits down with two battle-tested transformation veterans who've seen it all:
Neil Finnie - Three decades of helping organisations scale through transformations so complex they'd make a Rubik's cube weep. If there's a transformation disaster waiting to happen, Neil's probably already prevented it twice.
Dr Christoph Bircher - Nearly 30 years driving change at major players like Deutsche Bank, Avis, Yodel, and Late Rooms. Currently pursuing his second PhD (because apparently one wasn't masochistic enough) with a third book dropping soon. This guy doesn't just study change—he lives it.
What you'll discover:
- Why most transformations crash and burn harder than a reality TV show
- What businesses can steal from the sports world (spoiler: it's not just the protein shakes)
- The one thing you can do right now to stop your transformation from becoming an expensive clusterf**k
Ready to face the uncomfortable truth about your transformation? Let's get real. Press Play Now!
Got something to say? We're listening. Drop us a line or join the rebellion at: https://perfectrebel.com/