Also on YouTube: youtu.be/4lOLw1k4ocA

Shopify VP of Retail, Ray Reddy, joins to walk through what’s new in POS V10.

• Faster checkouts
• Split fulfillment
• Custom branding
• Better search

If you sell in person, this episode is for you.

• Shopify POS
• Shopify Editions (Summer 2025)
• Ray Reddy on LinkedIn

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Boost AI Search & Filter – Frictionless Product Discovery with AI

• Grow your Shopify store with me
• See our recent client wins
• Join my newsletter

Watch on YouTube

Shopify unveiled a sweeping AI-first vision at Editions.dev 2025, and it's got their partners buzzing. In this episode, we go beyond the keynote to bring you on-the-ground reactions from developers, partners, and skeptics alike.

Featuring interviews with:

• Anne Thomas (Design Packs)
• Ezra Firestone (Zipify)
• Jamil Bhuya (Otherhalf Studio)
• Karl Meisterheim (Liquid Weekly)

We dig into:

• Horizon's AI-generated blocks
• Shopify’s global product catalog push
• The looming idea of a multi-store global cart

Some call it the future of commerce. We call it required listening.

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Viralsweep – Create sweepstakes, contests, and giveaways

• Shopify Editions Summer '25
• Editions.dev

Related Resources

• Will Premium Themes Get Horizon Blocks? (ed.codes)
• TUSP Facebook Group Post
• Understanding Shopify Catalog API (Sherocommerce)
• Liquid Weekly

For more unfiltered Shopify wisdom:

• kurtelster.com
• paulreda.com
• ethercycle.com

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name.

Show Links

• Aaron Nosbisch: https://twitter.com/AaronJNosbisch
• BRĒZ: https://drinkbrez.com
• Lucyd: https://www.wearelucyd.com

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Viralsweep – Create sweepstakes, contests, and giveaways.

Work with Kurt:

• Grow your Shopify store: https://ethercycle.com/apply
• Join the newsletter: https://kurtelster.com/

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