Get Noticed! Send a text.

How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency serving major shopping centres across the UK?

In this episode:

• How Charlotte Laing transitioned from a freelancer to leading a team of over 50 people.
• The importance of storytelling in marketing and how to create engaging content that resonates with audiences.
• Strategies for scaling a business, including the challenges of recruitment, cash flow management, and maintaining quality as the team grows.
• Insights on navigating the competitive landscape of the agency world and how to stand out against larger firms.
• The role of AI in content creation and how to leverage technology while keeping the human touch in storytelling.

Charlotte also discusses her experience with the NatWest Accelerator program and the value of community support for entrepreneurs.

*Disclaimer: Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest.

Sponsored by NatWest Accelerator.
Build a path to growth as unique as your business.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

In this episode, I share what I’ve been up to lately, including launching my new website and magazine for The Unnoticed Entrepreneur.

I talk about how you can now read articles, listen to podcast episodes, and even interact with my digital twin to ask questions.

I’ve also updated my YouTube channel to make it more focused.

I announce a special series of interviews with entrepreneurs from the NatWest Accelerator program and invite you to let me know what kinds of guests and topics you want to hear about.

My goal is to build a more interactive relationship with you, so I’ll be adding a survey and doing more solo insight episodes. I also encourage you to sign up for my newsletter so we can stay connected in every format.

Oh...and a new theme tune sound designed by Alfie, an 18 year old aspiring DJ who lives in my village here in Wiltshire.

https://www.theunnoticedentrepreneur.com/

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.

Paul reveals:

• The mindset shift every entrepreneur needs to treat data like gold.
• The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce.
• How to unify scattered info with cloud-based solutions like Snowflake.
• Why dashboards and alerts should empower everyone—from interns to execs.
• A powerful tip for business continuity most startups miss.
• His personal journey writing Data Driven Leader—and what leaders often get wrong.

If you're building a business that lasts and scales, this episode is for you.

Listen to the full conversation on The UnNoticed Entrepreneur—available on Spotify, Apple Podcasts, and YouTube.

Grab Paul's book: Data Driven Leader

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

What if your product idea is already doomed—before you even build it?

In this powerful episode of The UnNoticed Entrepreneur, Jim James speaks with David Hirschfeld, founder of Launch 1st, who shares a radically effective strategy for launching startups without wasting time or money.

Key Takeaways:

The dangerous "black robe" mindset that leads founders to build blindly (01:20)
Why solving the right problem matters more than building the right product (03:27)
How to use design prototypes to sell before you build (10:50)
Secrets to pre-launch sales without a finished product (11:24)
Why a scrappy MVP often beats a polished one (27:30)
The goldmine of early adopter niches (29:26)

David's "white coat" approach helps founders think like scientists: validate first, build later. If you're serious about launching a product people actually want — watch this before writing a single line of code.

#EntrepreneurSuccess #ProductMarketFit #LaunchFirst #StartupStrategy #EarlyAdopters

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Keren’s mantra? “How can I let this be easy?” — a question that could change your entire entrepreneurial journey.

Austin Texas based Keren is bestselling author of GILDED: Break Free From the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.

In this episode, performance coach Keren Eldad joins Jim James to expose the mindset traps that high-achieving entrepreneurs fall into — like building a business that’s too profitable to leave, but too draining to love.

You’ll learn:
🔹 Why perfectionism is silently sabotaging your joy (04:35)
🔹 How to shift from ego-driven goals to purpose-led success (06:50)
🔹 Why serving others is the key to real growth (09:20)
🔹 Mindset tools you can actually use in business (17:03)
🔹 How masterminds create clarity and courage (20:19)
🔹 The truth about women, wealth & entrepreneurship (25:12)
🔹 How to say “yes” to service without burning out (27:48)

Watch now to break free from the business you built and create one that truly serves you.
Connect with Keren Eldad on LinkedIn

Subscribe to my weekly newsletter:

https://www.theunnoticedentrepreneur.com

#EntrepreneurMindset #BusinessBurnout #FemaleFounders #TheUnNoticedEntrepreneur #LeadershipWithEase

Listen on: Apple Podcasts Spotify

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

In this powerful episode, Reed Hansen, founder of Market Surge, reveals how entrepreneurs can revolutionize their customer communication using AI — across email, SMS, voice, and more — all through a simple, unified dashboard.

Discover how to:
✅ Build custom AI agents that sound human — and sell like pros (06:38)
✅ Never miss a call again with AI-powered voice response (17:35)
✅ Set up nurturing campaigns that close deals automatically (18:05)
✅ Keep the human touch where it matters most — the first impression (26:29)
✅ Balance automation with authenticity to build trust and loyalty (27:18)

Whether you're overwhelmed by messy customer touchpoints or just want to scale faster without losing the personal touch, this is your roadmap.
Solutions start at just $99/month — making it a no-brainer for growing businesses!

If you believe in smarter, not harder marketing — hit play and start transforming your customer journey today.

#CustomerJourney #AIMarketing #EntrepreneurTips #OmnichannelMarketing #BusinessAutomation

Listen on: Apple Podcasts Spotify

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Sisters Chloe and Olivia Ferro, co-founders of SheMed, discuss how they're revolutionising women's healthcare through their GLP-1 weight loss programme. This Gen Z entrepreneurial duo identified a critical gap in female-focused healthcare research and created a comprehensive solution that goes beyond medication to include personalised support. Their approach combines medical expertise with effective communication strategies, demonstrating entrepreneurial innovation at its finest.

Timestamps:

• 00:01 - 03:20: Introduction to SheMed and GLP-1 medications
• 04:06 - 09:57: Women's health challenges and medical bias
• 14:01 - 18:22: Clinical research as a market differentiation strategy
• 23:14 - 26:22: Digital marketing approaches and client testimonials
• 27:22 - 30:26: Entrepreneurial advice and business insights

#WomensHealthTech #EntrepreneurMarketing #HealthcareInnovation #StartupStrategy #FemaleFounders

Listen on: Apple Podcasts Spotify

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Juho Makkonen, founder of ShareTribe, reveals how entrepreneurs can launch marketplace businesses without technical expertise. Since 2011, ShareTribe has enabled over 1,400 marketplaces worldwide with their no-code platform.

Key discussion points:

• Building two-sided marketplaces without coding skills (00:45)
• Solving the chicken-and-egg problem in marketplaces (04:54)
• Why freemium models can inhibit marketplace launches (11:47)
• Strategic onboarding without requiring credit cards (13:38)
• Why focused local growth beats premature international expansion (16:14)
• Content marketing strategies for SaaS businesses (18:49)
• How AI tools are driving inbound marketing success (22:08)

This conversation provides six and seven-figure business owners with practical insights for rapid marketplace development without expensive development costs. Juho shares proven strategies for attracting both suppliers and customers to new platforms.

#MarketplaceBusiness #NoCodeDevelopment #EntrepreneurialStrategy

Listen on: Apple Podcasts Spotify

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/