The Two-Step Process of Effective Science Communication
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The Two-Step Process of Effective Science Communication
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Debate on the article The essence of science communication - Rethinking contemporary science communication and its role in society.
The article discusses the critical importance of effective science communication, especially in the context of crises like the COVID-19 pandemic, where misinformation can lead to public confusion and mistrust. It highlights that science communication is not merely about transferring knowledge, but involves a two-step process: first, accurately assessing scientific consensus and uncertainties, and second, conveying that information in an accessible manner.
The article emphasizes the need for clear definitions to distinguish between science communication, journalism, and public relations, underlining the role of science communicators in ensuring that scientific knowledge is responsibly shared, helping to build trust and counter misinformation.
(The dialogue was created using the NotebookLM tool.)