The bond between people, cars, and automotive culture is ever-changing, and reshaping the industry in exciting ways. This year at SEMA, the crew gathered together with industry experts to discuss how the latest trends are inspiring the next generation of gearheads, technicians, and automotive professionals.

In Part 2 of 2 of this topic, the crew spoke with Bob Morreale, President of The Tuning School, to talk about how his passion for automotive tuning not only led to the creation of a successful business but also positioned The Tuning School as a leader in high-performance education. Bob and the crew dive into the current influence of social media on the automotive industry and discuss how to ignite the next generation’s passion for tuning and car culture — more specifically how young enthusiasts can turn their interests into careers.

The Tuning School is an industry leader in High-Performance Tuning Knowledge, offering specialized courses in high-performance vehicle tuning, providing hands-on training and expert support. With step-by-step learning materials and online resources, it’s ideal for enthusiasts, technicians, and shops seeking to master vehicle tuning. Visit www.thetuningschool.com to learn more!

The bond between people, cars, and automotive culture is ever-changing and reshaping the industry in exciting ways. This year at SEMA, the crew gathered together with industry experts to discuss how the latest trends are inspiring the next generation of gearheads, technicians, and automotive professionals.

In Part 1 of 2, the crew sits down with Chris Stewart, Founder & President of GRIDLIFE, to talk about how their events are transforming car culture and fueling a bright future for young talent. This is the episode to tune into if you want to hear about where car culture is headed next and ideas on how to inspire the next generation to not only stay in the industry, but also how they can thrive and help shape its future.

GRIDLIFE is a unique motorsport brand that blends high-energy track events with the car culture community. Known for its grassroots racing, drifting, car shows, and live music, GRIDLIFE brings together enthusiasts, drivers, and creators to celebrate all things automotive in an immersive, one-of-a-kind experience. Visit https://www.grid.life to learn more and find upcoming events!

SEMA 2024 is just around the corner, and we couldn’t be more excited! In this episode of the podcast, we dive into the automotive aftermarket. How is the landscape shaping up, and what challenges and opportunities lie ahead for the industry?

Are you pumped for SEMA and AAPEX this year? Be sure to stop by the Shopmonkey booth — we would love to meet you! You’ll find us at SEMA, booth #11861 (North Hall), and at AAPEX in Joe’s Garage.