The Trust Recession is Here: Why Your High Ticket Offer is Failing (And How to Fix It)
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The Trust Recession is Here: Why Your High Ticket Offer is Failing (And How to Fix It)
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I almost lost everything because I broke the ONE rule that matters in high ticket coaching.
My mentor told me: "One avatar, one solution." I ignored him. I wanted to serve everyone.
For three years, I got lucky during the "golden era" of high ticket fitness. Then 2023 hit. The trust recession began. My "serve everyone" approach became a disaster.
I can't tell you how many gyms I see spending $4K a month on ads, cold calling leads, and running the same copy as thousands of other gyms. Burned out. High ticket sales dried up.
That's when I finally followed the golden rule.
Following the golden rule is how clients like Keith and Shannon found me. Keith discovered me through a simple "snacking is for losers" post and has invested over $100K with me in four years. Shannon consumed my content for 60 days, then DMed me ready to buy.
The trust recession is here. Generic offers don't work anymore.
But when you get crystal clear on who you serve? You stop chasing clients and they start chasing you.