In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with the brilliant duo behind Titan Advisor Gurus – Jess Kralemann and Kim Rahn – to dive deep into the hidden power (and common pitfalls) of ServiceTitan.

Jess, the marketing systems expert, and Kim, the operations and accounting wizard, share their insider tips on how contractors can unlock the full potential of ServiceTitan. From Marketing Pro setup, SMS automation, and underused tools like postcards, to the complexities of membership billing, data cleanup, and price book overload, this conversation covers it all.

If you're struggling with unsold estimates, buried campaign numbers, or accounts flooded with duplicate customer records, Jess and Kim break down how to streamline your processes, organize your CRM, and finally start seeing ROI from your ServiceTitan investment.

You’ll also hear:

• Why most contractors fail to fully implement Marketing Pro

• The real cost of poor accounting setup

• How data hygiene is just as important as personal hygiene

• Why onboarding the right way saves you time and money later

• And how to start winning with automation – one button at a time

Whether you're just onboarding with ServiceTitan or looking to optimize your current setup, this episode is packed with practical advice you can take action on today.

🎧 Tune in, laugh a little (yes, even about taxes), and walk away with the clarity you need to level up your business operations.

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas welcome industry legend and current Chairman of ACCA, Eddie McFarlane, for a candid, insightful, and inspiring conversation on the future of the trades.

With over 25 years of experience in HVAC—from starting as a helper in the field to co-founding Schedule Engine, and now leading Sealer Services and shaping national HVAC standards at ACCA—Eddie brings unmatched perspective on what it takes to lead and thrive in today’s rapidly evolving industry.

Together, we dig into the big issues contractors are facing today: the refrigerant transition (R-454B vs R-32), regulatory uncertainty, inflation-driven pricing shifts, and the real consequences of misinformation spreading through Facebook groups and online forums. Eddie outlines why now, more than ever, HVAC leaders need to step up, seek real answers from trusted sources, and lean into their communities for support—not panic.

He shares ACCA’s evolving mission to equip contractors with the education, engineering standards, and advocacy they need to stay ahead, including updates on load calc protocols, quality installation guidelines, and refrigerant handling best practices. You’ll also hear why contractors must shift from reactive mode to proactive leadership, and how to do it.

Plus, the episode explores SalesPro, a new human-first training platform built by industry veterans like Eddie, Sarah, and Jerry Rollins. Far from your typical sales course, this tool is rooted in empathy, mental health, real-life experience, and the idea that your best salespeople aren’t born—they’re built.

Whether you’re running a $2M or $20M shop, managing a growing team, or just want clarity during uncertain times, this episode is packed with takeaways:

• How to forecast smarter and communicate better with your distributors

• What contractors should be telling customers right now

• Why collaboration, not isolation, is the key to future-proofing your business

• The power of quality installations and third-party validation in today’s market

• The difference between healthy conflict and toxic relationships—in sales and leadership

If you're in the trades, this is a must-listen. And if you’re not yet plugged into ACCA, now’s the time.

👉 Don’t forget to subscribe, leave a review, and follow us for more unfiltered conversations on the intersection of trades and marketing.

In this episode of The TradeMarke Podcast, we sit down with Jonathan Mast from White Beard Strategies, an AI enthusiast and automation expert, to explore how artificial intelligence is reshaping the marketing landscape. Jonathan breaks down the tools and strategies that can help businesses of all sizes thrive in this new era of data-driven decision-making and automation.

Discover the latest trends in AI-powered marketing, the opportunities many businesses are missing out on, and how to integrate these innovations into your brand-building efforts. Jonathan also shares his vision for the future of marketing roles and the skills you need to stay ahead in a rapidly changing industry. Whether you’re a seasoned marketer or just getting started, this episode is packed with actionable insights to help you harness the power of AI for your personal and professional brand.