In Part 4 of The Rise of Sustainability Regulations series, host Rick Crawford sits down with environmental lawyer James Pollack of Marten Law to explore one of the most high-stakes topics in sustainability today: green marketing claims.

With regulators, retailers, and consumers cracking down on greenwashing, how can brands in the fishing and outdoor industries talk about their sustainability efforts without getting into legal trouble?

In this episode, we cover:

• What counts as greenwashing under U.S. law
• How the FTC’s Green Guides can help brands
• What retailers expect from supplier marketing claims
• Best practices for making credible, compliant, and substantiated sustainability claims

Whether you're a marketing leader, sustainability professional, or business owner, this episode offers critical insights into staying transparent, trustworthy, and competitive in a changing regulatory landscape.

Also, be sure to check out Emerger Strategies’ new Sustainability Sales & Marketing Services help outdoor and fishing brands turn credible sustainability performance into powerful, compliant marketing that drives revenue and builds trust. We translate technical data into clear, compelling messaging that meets retailer requirements and avoids greenwashing. From strategy to storytelling, we make sustainability sell.

🎧 Tune in now and avoid the legal pitfalls of greenwashing—while still telling your brand’s sustainability story with impact.

🎣 Like what you heard?

Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.

For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.

In this episode of The Sustainable Angler, we continue our Rise of Sustainability Regulations series with a timely conversation on climate-related disclosures featuring James Pollack, environmental attorney at Marten Law.

With new regulations like the SEC’s climate disclosure rule and California’s SB 253, SB 261, and AB 1305 taking effect, brands in the fishing and outdoor industries are under growing pressure to measure and report their greenhouse gas emissions. But what does that actually mean for your business?

James breaks down:

• What these new climate disclosure laws require
• Who is affected — and when compliance deadlines hit
• The business risks of inaction
• How transparency can become a competitive advantage
• What small and mid-sized companies can do now to prepare

If your company sells into big-box retailers or wants to stay ahead of regulatory, investor, and consumer expectations, this episode is a must-listen.

🎣 Like what you heard?

Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.

For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.

In Part 2 of our special series The Rise of Sustainability Regulations, host Rick Crawford is joined by environmental attorney James Pollack of Marten Law to unpack one of the most important—and misunderstood—emerging policies in the outdoor industry: Extended Producer Responsibility (EPR) for Packaging and Textiles.

With states like California, Oregon, Maine, and Colorado rolling out EPR for Packaging laws, fishing and outdoor brands are now being held accountable for the environmental impact of their packaging. In this episode, James shares how he helps top outdoor gear, apparel, and footwear companies navigate this evolving regulatory landscape to:

✅ Stay compliant with EPR laws
✅ Reduce packaging-related fees and waste
✅ Future-proof their business in a climate-conscious market

If your brand sells to major retailers, wants to lower regulatory risk, or is trying to meet rising consumer and investor expectations—this episode is a must-listen.

Protect your brand. Protect the places you love.

Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.

#EPR #ExtendedProducerResponsibility #SustainablePackaging #SustainableAngler #FishingIndustry #OutdoorIndustry #GreenMarketing #MartenLaw #ClimateRegulations #SustainabilityPodcast #ConservationBusiness #SustainableBusiness

🎣 Like what you heard?

Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.

For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.