Episodios

  • 332: How to Make Room in Your Day (even when your calendar is packed)
    Jul 3 2025

    Feel like your schedule is a game of Tetris gone wrong? This episode is for you! Whether you're a business owner with kids home for summer or a leader with too many commitments, Erin and Steve offer practical strategies to help you create breathing room in even the busiest days.

    In this episode, you'll discover:

    • A simple intention-setting practice that instantly clarifies your priorities
    • The color-coding system that reveals where your time is actually going
    • Powerful accountability tips that protect your most important work
    • A two-minute "future self" exercise that generates clarity and momentum

    Stop living from fire to fire! Learn how busy, vision-led entrepreneurs can create a schedule that honors what matters most without sacrificing their business goals or burning out.

    Want more? Download our free guide with additional scheduling strategies at besuperabound.com/schedule.

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    23 m
  • 331: Marketing Trends to Avoid
    Jun 12 2025

    If you’re a business owner feeling overwhelmed by marketing trends, this episode is for you. We’ll show you how to avoid common traps that erode trust and build marketing that aligns with your values.

    In this episode, you’ll learn:

    • Why cheap laughs or poking fun at customers can damage long-term trust
    • The dangers of trash-talking competitors and negativity
    • How controversial clickbait can hurt your brand
    • Why using AI without oversight ("sloppy AI") is risky
    • The right way to use client testimonials and social proof

    You’ll leave with concrete strategies to build a relationship-based marketing approach that attracts ideal clients—without sacrificing your integrity or vision.

    To learn more about working with Superabound to grow your business in a vision-aligned way, apply for a free consultation at besuperabound.com/consultation

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    25 m
  • 330: How to Break Through a Business Plateau
    Jun 4 2025

    Are you feeling stuck in your business? Like you're putting in all the effort but not seeing the growth you desire? In this episode of the Superabound Podcast, we dive deep into what it really takes to break through a business plateau. If you're tired of spinning your wheels and ready for meaningful progress, this episode will show you a different approach - one that doesn't rely on working harder, but on working more intentionally.

    By the end of this episode you'll have a clear understanding of why traditional "push harder" methods often fail to break through plateaus, and you'll discover three powerful strategies that actually work. More importantly, you'll learn how to implement these approaches in a way that honors your wellbeing while moving your business forward.

    You will discover:

    • The critical importance of genuine customer connection and how to cultivate it in a way that feels authentic and sustainable
    • Why finding the right coaching container is essential - and how to recognize when a coaching relationship is actually helping you grow versus just adding another layer of performance pressure
    • The often-overlooked power of spiritual self-investment, including how strategic retreats can create breakthroughs in ways that grinding harder never will

    We wrap up with practical guidance on how to implement these strategies, including specific steps for creating your own retreat experience. If you're ready to move beyond your current plateau while staying true to yourself and your vision, this episode will give you the framework you need to make it happen.

    To learn more about coaching or retreats with us, visit besuperabound.com/consultation

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    23 m
  • 329: Creating an Abundant Summer
    May 14 2025

    As business owners, we often rely on pressure as our primary motivator. This episode challenges that approach and offers practical strategies for building a more sustainable, enjoyable business while maintaining productivity and growth.

    Learn how to create a business that delivers what we call "Return on Joy" while setting yourself up for a successful, low-pressure summer.

    Key Takeaways:
    • Discover why using pressure as your primary fuel source might be limiting your business potential and personal satisfaction
    • Learn how to plan effectively for time away from your business - why starting preparations early (sometimes up to a year in advance) is crucial for success
    • Understand the concept of "return on joy" and how it can transform your approach to business ownership
    • Explore strategies for maintaining a 10% improvement in work-life harmony even after returning from time off
    Resources Mentioned:
    • Superabound Summer Program - A 6-week intensive program running from June to July. Learn more at besuperabound.com/summer

    Perfect for: Business owners and leaders who want to break free from the pressure-driven cycle and create more sustainable, enjoyable business practices while maintaining growth and success.

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    20 m
  • 328: The Dangers of Confidence
    May 7 2025

    As a business owner, your confidence directly impacts every decision you make. But traditional ideas about confidence can actually hold you back. This episode reveals a fresh perspective on building sustainable confidence that goes beyond just "believing in yourself" or following others' formulas.

    Erin and Steve reveal how to build authentic, grounded confidence that withstands business challenges without falling into the traps of over-confidence or under-confidence.

    You will discover:

    • The crucial difference between grounded confidence and borrowed confidence - and why following someone else's formula can leave you stranded when things change in your industry
    • How to build confidence through intentional preparation and process, rather than waiting for external validation or success
    • Why "business is a spiritual practice" and how this perspective can transform your relationship with confidence
    • Practical strategies for moving beyond both overconfidence and underconfidence to find your authentic foundation

    Resources Mentioned:

    • Get Unstuck Bot: Try our custom GPT for personalized guidance at besuperabound.com/unstuck

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    21 m
  • 327: AI for Business Owner Wellness
    Apr 16 2025

    In this groundbreaking episode, we explore how AI can be leveraged not just for business operations, but for the personal wellbeing of business owners themselves. If you're feeling overwhelmed by day-to-day business tasks or struggling with burnout from negative commentary in your market, this episode offers practical solutions using AI tools.

    Learn how to use AI to create more personal freedom while maintaining (or improving) the quality of your business operations.

    Key Takeaways:
    • AI as an Emotional Buffer: Discover how AI can handle challenging customer interactions and negative feedback from bad fit clients, protecting your emotional energy
    • Time Liberation: Learn how AI tools can reduce content creation time and handle routine tasks, giving you more freedom for personal pursuits
    • Customer Service Revolution: Explore how AI agents can pre-qualify leads and handle initial customer inquiries, saving you time and energy
    • Mindset Shift: Understand why viewing AI as a tool for personal wellness, not just productivity, is crucial for sustainable business success
    Featured Discussion Points:
    • How female business owners can use AI to handle price-related confrontations
    • Creating AI-powered chat systems for website visitor engagement
    • Using AI for content repurposing and marketing automation
    • The importance of investing in personal time and relationships

    Perfect for: Entrepreneurs looking to create more balance in their lives while maintaining high-quality business operations through AI integration.

    For full show notes visit https://besuperabound.com/podcast/327-ai-for-business-owner-wellness

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    21 m
  • 326: The Power of the Plan
    Apr 8 2025

    Discover how to create a planning system that honors both your vision and your desire for freedom, allowing you to build a thriving business without sacrificing your personal life or energy.

    In this enlightening episode, Erin Aquin, Superabound co-founder, explores how even the most planning-averse entrepreneurs can transform their relationship with structure to create a more fulfilling and sustainable business. Perfect for visionary entrepreneurs who resist traditional planning but want to achieve more while working less.

    Featured Concepts:

    • The difference between planning from vision versus planning from the "goal swamp"
    • Why traditional Monday morning planning often fails
    • How to build trust in your planning system even when motivation is low

    You will learn:

    • How to transition from being "organized for others" to creating a sustainable planning system that works for you
    • The concept of the "goal swamp" and how to ensure your plans align with your true vision rather than others' expectations
    • Practical strategies for realistic planning, including:
      • The "holy s**t time" buffer system
      • Color-coding and visual planning techniques
      • How to plan with energy management in mind
      • The transformative "visionary practice" - connecting with your future self to create more aligned plans
      • How to reduce work hours (even to 25-30 hours/week) while maintaining business growth

    Get the full show notes and resources at https://besuperabound.com/podcast/326-the-power-of-the-plan

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    24 m
  • 325: Selling With Soul
    Mar 26 2025

    In this episode, fresh from their travels in Mallorca, Spain, Erin and Steve share powerful insights about authentic selling through exceptional service and genuine relationships. If you're tired of pushy sales tactics and want to learn how to grow your business through real connections and outstanding delivery, this episode is for you.

    Key Takeaways:
    • Learn the SALE methodology framework for authentic selling:
      • Safety: Building trust in your offering
      • Alignment: Matching product to customer needs
      • Lucrative: Ensuring clear return on investment
      • Effective: Demonstrating practical value
    • Understanding why exceptional service is your best sales strategy through real-world examples from luxury dining and cycling experiences
    • How to transform your sales process from uncomfortable "selling" to natural relationship building
    • The importance of maintaining service quality before AND after the sale
    • Practical strategies for giving potential clients a genuine experience of your work
    Special Announcement:

    Superabound is launching their first-ever Sales Mastery Course—a 6-week program teaching service-based entrepreneurs how to sell authentically without scripts or manipulation. Early bird pricing available at besuperabound.com/sales

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    18 m