Most lead magnets are just digital leftovers - PDFs and checklists no one reads.

In this episode, we flip the script and explore what makes a lead magnet actually valuable from your audience’s point of view. I share how to stop thinking like a marketer and start thinking like a viewer, and why being remarkable on social media doesn’t mean being flashy.

it means being useful, relevant, and unforgettable. If you want to build trust and build your list, this one's for you.

If you'd like to see our lead magnet click here:

The HIDE Framework for more views on social content

If you're ready for more support, join the Studio...

https://brandvideo.pro

Seth Godin - Being remarkable.

https://youtu.be/Fu9wnUVNjtU?si=zJ0wm45C4sgAbVeG

“There’s no growth from the sidelines.”

In this episode, Chris and Christy explore what sets beacon creators apart — those who consistently show up, take risks, and lead with meaning.

Inspired by Brené Brown’s use of Theodore Roosevelt’s “Man in the Arena” quote in Daring Greatly, they unpack what makes Chris Do’s clarity, Brené’s vulnerability, and Rory Sutherland’s eccentric thinking so compelling.

For creators who want to do more than go viral — this one’s for you.

LINKS

Chris Do - Recent Chat around Personal Branding

⁠https://youtu.be/GxKIH4eatks?si=W-V_OMAL22xlrFyM⁠

Brené Brown - The Power of Vulnerability

⁠https://youtu.be/iCvmsMzlF7o?si=HiWLOAiIID_2G-14⁠

Rory Sutherland - Perspective is Everything

⁠https://youtu.be/iueVZJVEmEs?si=T13LqGlY0ELs0U_O⁠

If you'd like to build your personal brand using video then you can join our supportive community, The Studio.

https://brandvideo.pro

Today is a momentous day.

Christy joins me to talk about her experience of watching me grow my following and watching others inside The Studio grow too.

If you'd like support, you can reach out on my instagram account at:

https://instagram.com/thechrisgoor

If you'd like to find out more and join the Studio for fully tailored support as you build your personal brand.

https://brandvideo.pro

If you'd like to get our newsletter with tons of advice every Sunday. Click here:

https://gear.brandvideo.pro/newsletter

Is AI the saviour we all need in our lives?

Where should you use it? Where should you put it to one side? Have a listen and let us know what you think...

Also, drop any questions you have about building a personal brand online in the comments.

After a number of coaching calls this week, I've been thinking about how our own origin story helps us create an un-level playing field - in a good way.

Every single 'beacon' creator I know, has a backstory that I kinda know. Do you?

If you want more coaching to build your personal brand head to:

https://brandvideo.pro

Tired of the algorithm hamster wheel?

Discover how bringing joy and love into your content creation can build a magnetic personal brand that truly connects.

This episode explores the power of authentic expression and includes links to inspiring resources to fuel your journey.

Join the Studio

https://brandvideo.pro

Jony Ive on love and respect

https://youtu.be/wLb9g_8r-mE?si=htSDmcMoy0Cf1e-m&t=668

Jenny Hoyos with Jay Clouse

https://youtu.be/As7abwNhG7Y?si=sKJahVk1iqftz5av

Ali Abdaal with Joe Hudson

https://youtu.be/lmCaQxk4b8c?si=KQmunKBm-9IpRHTg

Do you want help becoming a beacon, join my community:

https://brandvideo.pro

This week we discuss the two different types of content online and how you can become a real beacon.

See it in action on my instagram feed:

https://instagram.com/thechrisgoor

Vinh Giang

https://youtu.be/g0kzHjmvuYQ?si=gV-F0ctx77jSYW8A

Simon Sinek

https://youtu.be/qp0HIF3SfI4?si=pDX0YMbFQF1wTB-a

Feel free to DM me any questions you might have about my content creation journey and how I've been building my business online.

Join The Studio for more help building your personal brand through video.

How can you create content consistently?

I've created well over 600 video and counting. In today's episode we explore how that is possible and how the noble cause has helped me.

Follow me on instagram: https://brandvideo.pro

More help is in my Stan Store: https://stan.store/thechrisgoor

For other enquiries DM me via Linkedin which

https://www.linkedin.com/in/thechrisgoor/

Have you ever thought: "what would happen if I really went for it?"

In this first beta testing issue, I explore how I started creating content and what I'm trying to build and the mindset you need to do the same.