In this episode, Michael Coombs talks with Sean Low about the current state of the wedding and event industry as of May 14, 2025. They cover the challenges posed by tariffs, economic uncertainty, and the rise of AI. Sean emphasizes the importance of adapting to these changes by focusing on creating emotional resonance and making 'outrageous promises' to clients. He also discusses the dangers of commodification and the need for businesses to redefine their value proposition in order to survive and thrive in the industry. The conversation also explores the practical uses of AI in enhancing business efficiency. Tune in for insightful strategies on steering a successful wedding and event business through turbulent times.

00:00 Introduction and Welcome
00:42 State of the Wedding and Event Industry
01:45 Economic Crisis and Its Impact
04:18 Value Beyond Commodification
06:54 Embracing Emotional Resonance
11:24 Adapting to Technological Advancements
13:42 Case Study: Blue Bottle Coffee
14:28 Outrageous Promises and Demands
15:09 Defining Your Unique Value
16:19 The Pitfalls of Competing on Price
21:17 Leveraging AI in Your Business
26:56 The Importance of Investing in Yourself
30:03 Conclusion and Contact Information

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