We’ve all heard it:

“Vertical video performs best on mobile.”
“More screen space = more attention.”
“That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?”

Well, not so fast.

In this episode of The Standout Business Show, I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its head.

LinkedIn ad expert AJ Wilcox and video producer Chandler Quinton ran controlled A/B tests across vertical, square, and horizontal video formats — and the results?
Let’s just say vertical isn’t the star of the show.

We’re diving into:

• The surprising format that outperformed all others (yes, even on mobile!)
• Why horizontal video might actually help you stand out as an expert on LinkedIn
• The design psychology and behavior cues that affect content performance
• How to repurpose your most valuable video content for maximum impact
• And why following video trends can sometimes damage your authority

Resources

If you’ve been stuck repurposing content in formats that aren’t delivering — or chasing trends that don’t align with how you want to show up — this episode is your permission to do things differently (and smarter).

🎯 Want help showing up with content that actually builds your authority?
Book a free video brand assessment at micdrop.video — and let’s make your next video unforgettable.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

You don’t need to be “camera ready” to start showing up, you need a new way to be seen.

In this episode of The Standout Business Show, we're breaking down one of the biggest myths holding expert entrepreneurs back from building visibility—and revealing why being yourself might be the most powerful content strategy you’ve never fully embraced.

If you’ve ever said:
– “I’m not great on camera”
– “I don’t like how I look or sound”
– “I’m not sure I’m cut out for video”
…this episode will reframe everything.

We’ll talk about:
– The hidden belief holding most experts back from visibility
– Why scripting, prepping, and performing often make things worse
– How to unlock your real presence and turn it into magnetic video content
– The truth about where confidence really comes from (hint: it’s not perfection)

This is the shift from “I hope I’m doing this right” to “Oh wow, that’s me—and it works.”

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Before anyone buys from you, they need to believe.

Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there.

That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine.

In this episode of The Standout Business Show, I’m pulling back the curtain and showing you exactly how I applied the Chain of Beliefs to my own offer—Mic Drop Moments—with the help of my CMO-in-your-pocket (aka ChatGPT).

Here’s what you’ll learn:

• What the Chain of Beliefs is—and why it’s the key to marketing that actually works
• The 5 belief categories your audience must adopt before they’ll say yes
• A behind-the-scenes look at how I identified my audience’s belief gaps
• How you can use this same framework to clarify your content strategy and guide your audience toward buying

If you’ve ever felt like your content is scattered, or your audience just isn’t “getting it,” this episode will give you the clarity you’ve been missing.

🎧 Tune in and learn how to build the belief bridge between where your audience is now—and where they need to be to work with you.

Resources

Past episodes mentioned:

Episode 186: “5 Signs That You’re the Best at What You Do—But Still Getting Overlooked”

Episode 183: “The Content Marketing Myth: Why More Content ≠ More Clients”

Episode 185: “How to Use Video to Sell Your Expertise”

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.