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The Smart Marketer Podcast

The Smart Marketer Podcast

De: Smart Marketer
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 Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world unselfishly and profit.'Copyright © 2023 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Episode 220: Marketing That Actually Works: Ezra & John’s Real-Time Q&A for Entrepreneurs

    Episode 220: Marketing That Actually Works: Ezra & John’s Real-Time Q&A for Entrepreneurs
    May 21 2025
    Episode 220: Inside the Marketing Lab – Ezra & John Answer Your Questions Live! Episode Description Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questions—live? Now’s your chance. In this special replay from The Smart Marketer Show, Ezra and John sit down with the Smart Marketer community for a real time Q&A. From homepage split tests to pricing strategy, influencer marketing to staying motivated—this episode covers the full journey of building and growing a business. “Doubt and worry is not energy that's useful.” – Ezra Firestone Whether you're scaling a product brand, launching a course, or navigating burnout, this session is packed with both tactical gold and mindset wisdom. You Will Learn: How a homepage redesign boosted conversions by 16% Ezra’s smart framework for splitting ad spend between paid media, influencers, and ambassadors How to deal with rising tariffs without sacrificing Q4 sales Ways to market an info product without showing your face How to identify when it’s time to pivot (or quit) a business The truth about tracking data, profit margins, and “source of truth” Honest advice for staying grounded through grief or hardship Links & Resources 🌐 Smart Marketer – smartmarketer.com 🎙️ The Smart Marketer Show 🎤 Smart Marketer Live – Join us in Denver, CO, Oct 7–8! ✅ Want an audit for your brand? Contact the Smart Marketer Agency Timestamps (Chapters) 01:02 – Live Q&A Kickoff with Ezra Firestone John introduces the session, the community vibe, and Ezra sets the tone with stories of business and babies. 04:18 – What’s the Most Profitable Split Test You’ve Run Lately? Ezra shares a homepage redesign at SafeSleeve that boosted conversions by 16%. 10:03 – Are You Moving Budget from Homepage to Landing Pages? Discussion on traffic strategy, testing sequences, and what happens when your homepage is your best landing page. 11:55 – How Many Tests Should You Run at Once? How Ezra approaches A/B testing cadence based on volume and traffic. 12:50 – How Do You Split Spend Between Conversion vs. Brand Marketing? Breakdown of paid vs. influencer vs. ambassador budgets—and benchmarks by vertical. 15:47 – What’s the Difference Between an Influencer and an Ambassador? Ezra explains how to use creators, content briefs, and what most brands get wrong. 21:19 – What Should I Do About the 30% Tariff Hike from China? Ezra shares his current supply chain decisions and whether “gray area” loopholes are worth it (they're not). 26:26 – How Should I Design Ad Creative for Info Products or SaaS? High-performing structures for intangible offers, and why entertainment + education wins. 33:17 – Why Lead Gen & Long Sales Cycles Matter for High-Ticket Products Strategies for warming cold leads with value before asking for a sale. 35:33 – How Can I Get Local Clients When I’m in a Tourist-Heavy Area? John and Ezra’s playbook: Google Business, proximity targeting, and local content hacks. 40:27 – I’ve Been in Business 4 Years and Still Struggling—What Now? When to push through vs. when to pivot. Real talk on ROI, emotional attachment, and hard truths. 45:11 – What’s Your “Source of Truth” for Data? How Ezra uses real financial KPIs over third-party attribution, and why agreement matters more than accuracy. 48:07 – How Can I Stay Authentic While Grieving? A powerful, heartfelt conversation about trauma, storytelling, and honoring what’s real. 53:51 – Should I Launch My Coaching Offer Under My Existing Brand? When to stack vs. split a business—and the importance of your exit strategy. 55:15 – What’s a Brand You’re Loving Right Now? Ezra plugs his favorite chocolate brand (Askinosie) and why little joys matter in big business. Your Engagement Matters! Thank you for tuning in to the Smart Marketer Podcast! 🎧 If you found value in this episode, here’s how to support the show: ⭐ Leave a 5-star review on Apple Podcasts 📲 Share this episode on social and tag us using #WeOutHere 💌 Send your feedback to support@smartmarketer.com Serve the World Unselfishly and Profit! 🚀
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    59 m
  • Episode 219 -The Email Audit Framework That Unlocks Revenue You’re Missing

    Episode 219 -The Email Audit Framework That Unlocks Revenue You’re Missing
    May 14 2025
    Episode 219 The Email Audit Framework That Unlocks Revenue You’re Missing Episode Description

    Email marketing still works—but only if you treat it like a growth engine, not an afterthought.

    In this episode, John Grimshaw breaks down the exact audit framework Smart Marketer uses inside its agency and mastermind to find revenue opportunities fast. After auditing multiple accounts, John highlights the patterns he sees again and again—and how you can fix them to make email a real profit center.

    “Go in and see what's being done day to day. Are you getting forward progress, forward motion?” – John Grimshaw

    You’ll learn the four-part framework, why list quality is more important than ever, and how to make your campaigns and flows work together—without gimmicks.

    You Will Learn:

    • The 4-part email audit we use with every client

    • Why 40–60% of your revenue should come from flows

    • A simple fix to improve deliverability and engagement

    • The #1 mistake brands make with offer strategy

    • How to turn campaigns into automations that print money

    • What to do if your email performance has flatlined

    Links & Resources:

    • Smart Marketer

    • Smart Email Marketing Course

    • Smart Marketer Live – Join us in Denver, CO, Oct 7–8!

    • Want an audit like this for your brand? Contact the Smart Marketer Agency

    Timestamps (Chapters):

    00:45 – John Grimshaw: Why I’m fired up about this episode
    01:35 – A shortcut audit for your business (and why it matters)
    02:18 – The 4 audit categories: Monetization, Promotions, List Quality, Automation
    04:30 – Section 1: Why 60/40 revenue splits between flows and campaigns matter
    07:55 – Automations you’re probably missing (and how to fix it)
    10:10 – Add personalization beyond the name to drive deeper engagement
    10:58 – Section 2: The problem with repetitive discounts & how to build better offers
    13:07 – Real-life example: How Boom made 72% of promo revenue after the first email
    14:00 – Section 3: List quality, deliverability, and how to incentivize clicks authentically
    16:45 – What not to do (like fake games and gimmicks)
    17:29 – Section 4: Most brands miss this huge automation opportunity—cross-sells
    19:05 – Why your automations need regular updates & micro-tests
    19:54 – The recap: Run your audit, then fix what matters
    20:56 – Final thoughts: Get intentional and put your flows to work

    Call to Action (CTA):

    Thanks for tuning in to The Smart Marketer Podcast!
    If you found this episode helpful, here’s how to support the show:

    ✅ Follow and subscribe wherever you listen
    ⭐ Leave a 5-star review on Apple Podcasts
    📲 Share this episode with a friend or your team
    📧 Got feedback? Reach us at support@smartmarketer.com

    Let’s keep growing together—Serve the World Unselfishly and Profit 🚀
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    22 m
  • Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit

    Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit
    May 7 2025
    🎙 Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit Episode Description

    What’s the best time to sell your business? Hint: It’s not when you’re burned out.

    In this exclusive segment from Smart Marketer’s Smart Business Exit course, Ezra Firestone is joined by Brad Wayland and Chris Moore of Quiet Light to break down why successful businesses are more attractive to buyers—and how to position yours for maximum value, even if you never plan to sell.

    “You want to run your business like you're always going to sell it, but you're never going to sell it. You got to love it.” – Chris Moore

    Whether you’re planning an exit or just want to build a more scalable and sellable company, this is a must-listen episode packed with honest advice and deep experience.

    ✅ You Will Learn:

    • Why selling out of boredom leads to missed opportunities (and lower multiples)

    • The #1 pitfall that ruins business sales (and how to avoid it)

    • How to build operational systems that make your company transferable

    • When to let go—and how to know if you're truly ready to exit

    • The mindset shift that helps you scale beyond burnout

    • How great businesses become great acquisitions

    • Why the best time to sell is before you feel done

    🔗 Links & Resources:

    • Smart Business Exit : Smart Business Exit - Full Course

    • Smart Marketer AI Tools: ai.smartmarketer.com

    • Quiet Light (Buy/Sell Online Businesses): quietlight.com

    • Ezra Firestone – Smart Marketer: smartmarketer.com

    • Brad Wayland – Quiet Light Advisor: quietlight.com/advisors/brad-wayland

    ⏱ Timestamps (Key Moments Only):

    00:01:21 – The #1 Mistake: Trying to Sell Without a Plan
    00:02:51 – Shiny Object Syndrome: How Distraction Hurts Valuation
    00:04:37 – How to Replace Yourself (and Why It Can Make the Business Grow)
    00:07:36 – When Is the Right Time to Sell a Business?
    00:10:21 – The “Anvil on the Chest” Test: Are You Still Fired Up or Burning Out?
    00:12:38 – “Good Businesses Always Sell”: Why Market Timing Doesn’t Matter

    📢 Your Engagement Matters!

    If you loved this episode, help us grow:

    • ⭐ Leave a 5-star review on Apple Podcasts → Click Here

    • 📲 Share on social media & tag us with #WeOutHere

    • 💬 Send feedback to support@smartmarketer.com

    Serve the World Unselfishly and Profit! 🚀
    Más Menos
    15 m
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