Ever wonder what it really takes to build a successful product-based business? In today’s episode, I’m chatting with Christine Manning—Consumer Packaged Goods (CPG) founder, consultant, and mindset coach—who built a thriving food brand from scratch, scaled it into major retailers, and eventually sold the business. She shares the messy middle, mindset shifts, and what most makers get wrong when growing a product-based brand. This one is full of golden takeaways!

Key topics covered:

• Christine’s accidental start in entrepreneurship and how preserves turned into a full-blown CPG business
• The reality of low margins and why scaling is not optional in food-based businesses
• What most entrepreneurs get wrong about branding—and how to actually stand out on the shelf
• The mental shifts and mindset work Christine did to prepare for a business exit
• How burnout shaped her decision-making and why slowing down created more clarity
• Tips on building a sellable business (even if you’re not ready to sell yet)

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Christine:

• Instagram: @the.christinemanning

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Hey friends, welcome back to another episode of the Business Builder series on Small Business School! This week, I’m talking all about what happens when your business starts growing fast—and things start feeling a little... stretched. If you've ever worried about how to keep up with client demand without letting quality slip, this episode is for you. Whether you're selling products or services, I’m breaking down how to scale delivery in a way that still feels solid, thoughtful, and true to what makes your business great in the first place.

Key topics covered:

• What usually breaks first when a business scales too fast—and how to fix it before it becomes a bigger issue
• Why systemizing your delivery process is essential (and how to know when it’s time)
• Easy steps to standardize your workflows using checklists, SOPs, and tools you probably already have
  The magic of client communication touchpoints—and how they build trust and reduce back-and-forth
• How to delegate with ownership, not just tasks, and why that makes all the difference as you grow

Let’s grow without the chaos. You’ve got this!

Challenge

Choose one repeatable part of your delivery process, document it step-by-step, and find one way to simplify or improve it—whether that’s automation, delegation, or clearer communication.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

If Instagram has you overwhelmed, exhausted, or wondering why your content isn’t converting, this episode is your breath of fresh air. I’m joined by Nadalie Bardo, aka Your Pin Coach, who’s here to show us why Pinterest is the most overlooked but high-potential platform for small business owners. We talk organic growth, content strategy, what works (and what to avoid), and how Pinterest can finally feel like a platform that works with you instead of against you. And no, you don’t need to learn trending dances to make it work.

Key topics covered:

• How Pinterest stacks up against platforms like Instagram, TikTok, and Google
• Who should be using Pinterest (and how to know if your business is a good fit)
• The types of content that perform best—hint: it's easier than you think
• Keyword strategies, pin templates, and how to actually be found
• Common mistakes to avoid so you don’t end up in Pinterest jail
• Why it’s okay to walk away from platforms that don’t make you feel good—and what to do instead

Don’t forget to grab Nadalie’s FREE Pinterest Best Practices Cheat Sheet at https://yourpincoach.com/smallbusinesspodcast

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Nadalie:

• Website: https://yourpincoach.com
• Instagram: @nadaliebardo

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!