Matt is joined by Brandon White for an engaging discussion on the evolving landscape of AI and its profound impact on modern-day businesses. In this episode, explore the history and expansive future of AI, from its beginnings in the late 20th century to its current revolutionary status with tools like ChatGPT. Brandon, a veteran in the AI space, shares his insights into the development and democratization of AI, drawing parallels with the early days of the internet. Discover how AI is transforming industries, especially within the trades, by reducing overheads, increasing efficiency, and enhancing customer satisfaction. Whether you're a business owner or simply intrigued by the rapid advancement of technology, this episode delves into the real-world applications and potential challenges of leveraging AI in your operations. Tune in now for a fascinating take on how you can harness the power of AI to drive success in your business.

00:00 AI Transformations in Trade Industries
03:17 AI Development: From ELIZA to PERI
09:13 Self-Driving Tech: Waymo vs. Tesla
10:40 Wearables Revolutionizing Construction Planning
16:27 Quantum Computing: Future Technological Revolution
18:37 Artificial Consciousness and Human Integration
20:41 AI's Historical Bias Impact
26:32 Streamlined Sales Boost Efficiency
28:25 AI in Customer Service Emergencies
32:27 AI Streamlines Manual Financial Tasks
34:51 Podcast Wrap-up and Contact Info

Connect with Brandon here:

Website: https://www.3rdbrain.co/

IG: https://www.instagram.com/brandoncwhite/

LinkedIn: https://www.linkedin.com/in/brandonwhite/

X: https://twitter.com/BrandonCWhite

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why having a digital operations team is crucial in today's rapidly evolving marketplace, especially following the challenges and lessons learned from the COVID-19 pandemic. In this episode, we hone in on the importance of documenting workflows and processes, engaging with the role of AI and machine learning, and how these elements can transform business operations into a well-oiled machine. Prepare to gain insights that will help you streamline your business processes, drive efficiency, and ultimately, impact your bottom line. Stay tuned for a captivating journey into the digital transformation of operations!

00:00 Digital Operations & AI Evolution

04:54 Early Web Customization and Tech Ventures

07:49 "COVID's Impact on Trade Businesses"

11:26 Third Grade Lesson on Clarity

15:35 Streamlining Client Onboarding Workflows

19:44 Collaborative Strategy Building

22:50 Balancing Automation with Human Touch

25:57 Balancing Automation and Customer Satisfaction

27:54 Integrating Business Systems for Automation

32:11 Streamlining Business Processes

35:41 Incorporating Feedback for Workflow Optimization

39:12 Understanding Business Metrics for Success

43:24 Data-Driven Marketing Strategy Shift

44:21 Operational Strategy for Success

Connect with Brandon here:

Website: https://www.3rdbrain.co/

IG: https://www.instagram.com/brandoncwhite/

LinkedIn: https://www.linkedin.com/in/brandonwhite/

X: https://twitter.com/BrandonCWhite

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!


Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ

00:00 Boosting Trade Business with AEO Strategies

03:47 Voice Search Revolution in SEO

08:27 "Embracing Local SEO Evolution"

10:23 Understanding User Intent in Queries

13:47 Focus on Creating Useful Content

17:24 Embracing AI and Augmented Reality

21:22 "Streamlining Business Operations"

24:55 AI-Driven Customer Engagement

28:25 SEO & Marketing Strategy Session

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small business owner looking to enhance your online presence or an entrepreneur aiming to build a personal brand, this episode is packed with insights to help you succeed in the digital landscape. Tune in to discover how you can turn social media into a powerful tool for business growth.

Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg

00:00 Position as experts, create content, engage customers.

06:45 Shift to personalized branding offers marketing opportunities.

08:10 Focus on website conversion to boost performance.

13:52 Businesses struggle with transitioning to marketing models.

17:06 Organic posting differs from social media advertising.

18:28 Community groups as modern word-of-mouth marketing.

22:10 Post thrice weekly; prioritize engaging local content.

24:46 Check show notes for Mike's links.

Resources:

• FB: https://www.facebook.com/themikeandes/
• IG: https://www.instagram.com/themikeandes/?hl=en
• LinkedIn: https://www.linkedin.com/in/mikeandes
• Website: https://www.mikeandes.com/

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In today's episode, we dive into the intricacies of performance pay and strategic business growth with our insightful guest, Mike, from Washington State. Renowned for founding Augusta Lawn Care, a franchise successfully expanded across the US, Canada, and Australia, Mike brings a wealth of experience in incentivizing performance and leveraging social media for business success.

Join host Matt Jones as he explores the concept of 'Pay for Performance' (PFP), where incentivizing employees by offering them a share of labor revenue leads to an efficient and motivated workforce. Mike candidly shares his strategies for measuring labor revenue, aligning incentives, and overcoming the challenges posed by highly customized service industries. Moreover, we delve into the evolving landscape of franchising and licensing models, where financial transparency and incentivizing managers become paramount, especially for absentee owners.

Discover how standardizing services, tracking key performance indicators for non-sales roles, and understanding the dynamics of franchise and licensing models can revolutionize your business practices. This episode also highlights the importance of ethical sales practices, with Mike drawing from his substantial experience in managing franchisees, ensuring their economic success, and avoiding the pitfalls of aggressive sales tactics.

Stay tuned for part two, where Matt and Mike will further explore the power of social media in business growth. Don't miss out on this opportunity to gain valuable insights and access free courses through Mike's website as mentioned in the show notes. Let's get started!


Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg

00:00 Performance Pay and Social Media Strategies

04:07 Franchise Profitability Challenges

06:24 Franchising Over Licensing: Legal Shift

09:35 Performance Pay Meritocracy Explained

14:24 "Lessons in Unethical Selling"

16:43 "Business Obligations in Solar Projects"

22:41 Profit Sharing Structure for Managers

23:48 Aligning Profit Sharing with Cash Flow

27:22 Financial Planning and Incentivization Strategy

32:11 Balancing Job Pricing and Team Trust

34:18 Balancing Incentives and Quality

37:28 Path to Franchise Ownership

42:09 Tracking Labor Revenue Allocation

43:36 Phone Performance KPI Focus

47:57 Standardizing Construction Variables

49:46 Appreciative Conversation W

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Today we're diving again into an eye-opening conversation with our special guest, Scott Irwin from Network Plumbing. After surviving a recent cyclone up north, Matt and Scotty discuss the relevant challenges and opportunities in the plumbing business. Scotty shares invaluable insights on building a business from the ground up, emphasizing the importance of self-worth, financial literacy, and investing in oneself and others. Throughout the episode, they touch on everything from the pitfalls of discounting services, to the significance of understanding your true value, and even the role of innovation and technology in the plumbing industry. Don't miss Scotty's thought-provoking stories and practical advice on designing the life you want by starting with the end goal in mind. Whether you're a seasoned entrepreneur or just starting, this episode is packed with nuggets of wisdom that could help propel your business and personal growth. Tune in and get ready to take some notes!

Watch the video version of this podcast at https://youtu.be/ksnwJmVabZo


00:00 Avoid Discounts; Maintain Value

05:41 "Recognize Your Worth in Business"

08:41 Invest in Yourself to Succeed

11:01 Sydney Self-Worth Event Announcement

13:43 Unwritten Goals and Aspirations

18:54 Practical Goal-Setting and Milestones

22:55 Hardworking Father, 80s Banking Insights

24:24 "Invest or Stagnate"

29:26 Teaching Life Choices

30:39 "Customer Appreciation Gesture Summary"

33:56 "Conversations and Connections"

37:21 "The Camera That Changed Us"

40:36 Attend Sydney Service Event

Resources:

• FB: https://web.facebook.com/networkplumbing
• IG: https://www.instagram.com/networktradies_/
• LinkedIn: https://au.linkedin.com/in/scott-irwin
  
  
  

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode of The Site Shed podcast, we're thrilled to welcome Scotty Irwin, a seasoned entrepreneur and expert in business acquisitions and growth, as he shares his incredible journey in building the Network Plumbing empire. Scotty takes us through his humble beginnings, where survival was the driving force, to steering a multi-million-dollar enterprise today. He opens up about the key decisions and strategies behind successfully navigating challenges like the 2007/2008 financial crisis and offers valuable insights into the importance of cultivating a strong company culture, the impact of strategic education, and onboarding for team retention. Additionally, Scotty discusses how his approach has allowed Network Plumbing to thrive amidst industry shifts and market demands. Whether you're a seasoned business owner or just starting out, Scotty's experience offers a wealth of knowledge and inspiration. Join us as we delve into the story of a business pioneer and get ready for a masterclass in growth and resilience in the trade space.


Watch the video version of this podcast at https://youtu.be/mLQJNjpR1v8


00:00 "Upcoming Service Titan Event"
03:17 Plumber's Journey and Mindset Insights
08:17 Survival Instincts in Business
09:42 "Optimize Existing Leads First"
15:22 "Showcasing Career Path Opportunities"
17:59 Scaling Business: When to Add HR?
21:37 Training Beyond the Basics
23:28 "Tidiness Reflects Personal Value"
25:44 Training Gaps in Business Acquisitions
29:52 Improving Air Comm Installation Practices
32:39 Sales Ethics Challenges
38:49 "Sid Sidcoaster: Listen and Learn"
39:51 "Business Insights with Scotty"

Resources:

• FB: https://web.facebook.com/networkplumbing
• IG: https://www.instagram.com/networktradies_/
• LinkedIn: https://au.linkedin.com/in/scott-irwin

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode of The Site Shed podcast, host Matt is joined by Keith Mercurio, exploring themes of growth, leadership, and personal development. Keith shares his journey from being a college dropout to becoming a plumber, and eventually transforming into a leadership coach and motivational speaker. He discusses his work with ServiceTitan and his passion for ethical influence, aiming to honor and serve people without resorting to manipulation. Together, Matt and Keith examine how pivotal moments, personal reflections, and the quest for constant improvement shape leaders and businesses alike. They also touch upon the upcoming event in Sydney, Australia, where Keith will be speaking, offering a glimpse into what attendees can expect. Tune in as we navigate the dynamic world of leadership and uncover the keys to unlocking our highest potential.


Watch the video version of this podcast at https://youtu.be/ZQ4tVBkGTyQ


00:00 Disappointed with Surfers Paradise?
08:55 "Journey in Trade Training Leadership"
12:48 "Influential Mentor's Lasting Impact"
19:39 Embracing Ethical Business Paradigm Shift
23:39 Sport Stars' Identity Crisis
31:38 Hypocrisy in Leadership
34:31 "Questioning Growth and Improvement"
38:23 1% Improvement Mindset
46:23 Honored by Vulnerability and Growth
50:03 "When Does Personal Growth Begin?"
58:06 Bridging Personal Growth and Business
01:01:52 Embracing Mistakes as a Leader
01:09:17 Understanding Emotional Triggers
01:13:43 Insecurity and Audience Perception
01:17:01 "Lord of Titans: Sydney 2025"

Resources:

• Website: https://ethicalinfluenceglobal.com/
• FB: https://web.facebook.com/@kmercurio1
• IG: https://www.instagram.com/keith_mercurio
• LinkedIn: https://www.linkedin.com/in/keith-mercurio

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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• Spotify/Apple