7/16/25 - Episode 163

Episode Summary

Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS.

Show Links

• Aspekt - https://aspektagency.com/
• Nakita on LinkedIn - https://www.linkedin.com/in/nikita-v/
• Badgezilla - https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev

7/2/25 - Episode 162

Episode Summary

Host Scott Austin shares a special episode where he is interviewed on the Firing the Man podcast. Scott, the founder of Jade Puma—a Shopify-focused agency based in San Diego—discusses his extensive experience in e-commerce, having worked with businesses ranging from startups to large enterprises. He emphasizes that the success of e-commerce ventures is largely determined by the people behind them, rather than just products or pricing models.

Show Links

• Firing the Man Podcast - https://firingtheman.com/
• Flex Theme Sections app - https://apps.shopify.com/flex-theme-sections

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-162-scott-gets-interviewed

6/18/25 - Episode 161

Episode Summary

Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI-generated results, and preparing for the future of shopping where search becomes conversational. The conversation emphasizes being proactive with AI tools and building genuine brand value beyond keyword optimization.

Show Links

• Tanner's LinkedIn - https://www.linkedin.com/in/tannerlarsson/
• AI Commerce Tool - https://ecomaidatalayer.com/
• Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experience

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-161-ai-commerce-with-tanner-larsson