In this episode of The Pintastic Podcast, Laura Rike sits down with Emily Williams, founder of I Heart My Life, and creator of the To Be Ambitious community, to explore how Pinterest can elevate a thriving personal brand. Emily shares her journey of creating impactful communities, mastering her mindset, and scaling multiple brands while juggling various platforms and goals. Laura provides actionable strategies for integrating Pinterest into Emily’s ecosystem, emphasizing how to amplify existing efforts rather than add more to her plate. If you're curious about using Pinterest as a tool to grow your brand and connect with your audience, this episode is packed with insights and practical steps.

Key Takeaways:

How Pinterest supports growth for personal brands through aesthetics and strategic content.

Tips on leveraging Pinterest as a traffic-driving and lead-generating platform.

Why focusing on aligned keywords and audience aspirations can transform Pinterest into a long-term brand asset.

The power of visual branding and integrating multiple platforms for cohesive marketing efforts.

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The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG: instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode is Emily Williams. Emily is the founder of the I Heart My Life brand and movement, a Success and Mindset Coach for ambitious women, an author, speaker and the host of the I Heart My Life Show Podcast.

Learn more about Emily on her website: www.iheartmylife.com

Connect with her on IG: https://www.instagram.com/iheartmylife

And on Pinterest: https://www.pinterest.com/iheartmylifenow/