The Screaming Bean Story: Purpose Over Profit with Martin Grams
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The Screaming Bean Story: Purpose Over Profit with Martin Grams
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Sponsored by Tar Heel Construction Group
In this inspiring episode, Martin Grams shares the journey of founding The Screaming Bean, a community-driven coffee shop in Aberdeen, Maryland. Martin discusses how the café goes beyond serving exceptional coffee by actively supporting local charities, fostering community connections, and creating a space where purpose takes precedence over profit. Listeners will gain insights into building a business that not only thrives economically but also makes a meaningful social impact.
Guest: Martin Grams
Martin Grams is the founder and CEO of The Screaming Bean, a coffee shop in Aberdeen, Maryland, known for its commitment to community engagement and charitable initiatives. With a background in publishing and event organization, Martin brings a wealth of experience to his entrepreneurial endeavors. His vision for The Screaming Bean is to create a welcoming space that serves high-quality, locally roasted coffee while actively contributing to the well-being of the community.
Main Topics:
· The origin of The Screaming Bean name and branding strategy
· How Facebook was used to crowdsource the logo and color palette
· Community involvement and nonprofit partnerships (e.g., CHEP, St. Jude’s)
· Why Martin prioritizes purpose over profit in his business model
· The unique hiring process that focuses on commitment, not applications
· Empowering employees to become future business leaders
· Training baristas beyond basics—into artistry and business knowledge
· Creating handcrafted drinks and rotating seasonal menus
· How The Screaming Bean competes by leading trends, not copying them
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