In a world where we're constantly encouraged to be visible and build a digital brand (even by us), what if there's another way?

What if you simply don't want to, or don't feel comfortable putting yourself out there?

In this episode, Tazmin is joined by Veruska Anconitano, a global growth and international expansion consultant who has built a thriving business without relying on personal branding or constant visibility. She shares how she did it and (more importantly) why it works.

About Veruska:

Veruska, is a global growth and international expansion consultant specialized in multilingual SEO, globalization/internationalization, localization strategy, and go-to-market planning for complex, cross-border businesses. For over 20 years, she's helped companies grow internationally. She speaks multiple languages, holds a Master’s in Data Science, and has an academic grounding in sociology, sociolinguistics, and AI (LLMs), which gives her the ability to translate human behavior into actionable, scalable growth strategies. She's technical and loves working with dev teams: analyzing, diagnosing, and solving SEO and localization issues, addressing workflow and tooling inefficiencies, and building automation pipelines. She codes in multiple languages (💕 Python) and feel just as comfortable building workflows or auditing code-heavy international sites as she does leading cross-functional global teams.

Where to find Veruska:

Veruska's Website

Veruska Anconitano on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The...

This week on the podcast, Sarah chats with Lily about the importance of having curiosity when working in the SEO industry. Such a good conversation where we talk about benefits, challenges, and real life examples.

About Lily:

Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, B2B and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.

Where to find Lily:

Lily's Website

@lilyraynyc on X

Lily on LinkedIn

Lily on Bluesky

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Today’s episode is brought to you by Clear Narrative...

This episode comes with a trigger warning. We talk about alcoholism, plus mental and physical abuse (which does involve a child), so listener discretion is advised.

We can’t always avoid life’s curveballs, but we can prepare ourselves to handle them with resilience and clarity.

This week, Sangeeta joins Sarah to talk about navigating life’s inevitable challenges. She opens up about her own personal experiences, what threw her off course, how she coped, and the steps she took to get back on track. Together, they explore how to get comfortable with discomfort and share practical strategies to help you move forward when life doesn’t go as planned.

About Sangeeta:

Sangeeta Pillai is an activist, podcaster, writer & speaker. She is the creator of the South Asian feminist platform Soul Sutras, has won many awards for her Masala Podcast and been featured in the press a lot. What keeps Sangeeta going? The hundreds of messages I get from my sisters who tell me that my work “changed their life”.

Follow Sangeeta:

@soulsutras on Instagram

Sangeeta's Website

Sangeeta on YouTube

Sangeeta on LinkedIn

Pre-order 'Bad Daughter'

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Today’s episode is brought to you by...